I know you’re an artist. I can tell by the beard and the snarky replies that you send on every god damn all agency email. You need some way to pay for your whiskey and a new set of drums so you’re willing to take on this client project. Thank you. I don’t know what we’d do if you hadn’t accepted this meeting invite and then showed up 10 minutes late. Technically your paycheck covers you working on this project, but sure I get it you gotta feel like your choosing your work.
Oh you think we should buy radio because this idea is best creatively expressed as a 40 second radio spot? But we can’t buy radio as 40 second spots. No, I am not going to ask a few people, I’m confident..no we don’t need to call my boss just to double check. Unfortunately, we can’t purchase a 60 and just have 20 seconds of silence.
I’m not trying to limit your creativity; the assignment is for a digital project. Oh? You think most people are online with radio in the background and that’s how we’ll break through the clutter. That’s an interesting note on media consumption; I’ll research it before we put together the media recommendation. I totally believe that’s how everyone you know browses the internet, but this is a digital direct response campaign targeting older women so I don’t know if I can site your group of friends. Yes, I know I’m just the media person. Yes, I am confident we can’t buy a 40 second radio spot.
The media brief is 100% digital so we’ll be buying digital. No, we’re not going to be able to afford a YouTube takeover for a week. Your YouTube star buddy could probably allow us to advertise at a discount? That’s show generous of him, I’ll take a look at his channel of funny pranks he plays on his friends who pass out on his couch, that definitely sounds like it reaches our target of W35+.
Yes I realize that its 2014 and anyone who is online knows that you’re supposed to click on banner ads, but research shows that a call to action is helpful at driving actual action…oh what’s that? Sorry, I couldn’t hear what you mumbled under your breath. No one clicks on banner ads? Yes, but we tracking post click and post impression ROI based on online purchases on the client’s site. And we’ve been able to get to a 175% ROI before, but we just need to tell them what we want them to do on the site…wait does that slide say these are 100K banners?
But isn’t that background just a solid color with a few words that don’t move on each frame? I’m not picking on your ideas. I’m just asking because increasing the weight of the banners increases the cost of ad serving by a lot. But, sure I’ll go ask all the media partners if they could support 100K banners and also remove the ad serving fees from the budget. I’ll have to cut a partner but I’m sure…yes, I’ll be quiet so you can continue sharing your work.
Those banners look great, just one question, the deck calls them statics…. are we going to see the 100K banners too? 100% statics, huh? Are you sure? I just changed the entire media buy but yes, if this creative idea can only be expressed in static banner. Actually I can add money back to the budget and buy another partner if I don’t have to save dollars for…No, we won’t be able to purchase any radio with those savings. Send me the URL, I’d love to listen to the 40 second spot you added to your portfolio.