I despise most Olympic advertising. Most of it is cheesy and just slaps the olympic logo down, plays some slow must, pans across atheletes/hosting country, has testimonial from recognizable american athlete and then ends with a “We support the olympics”. Usually the least creative advertising ever.
This, however, is Olympic advertising at its best. Witty, still olympic themed and still maintains the brands personality. Love it.
The concept of BrightKite is brilliant -a location based social network that helps you keep track of your friends and introduces you to people around you. Great idea right?
But then people sign up like “skepticism” who recently checked in ti 92101…and felt the need to send everyone a picture of their breakfast. Yes those strawberries and what looks like a bran muffin look delicious, really. But I don’t care what you are eating. Especially, when you send the same breakfast picture 3 times throughout the day. If that’s the most interesting part of your day, then I’m sorry.
FYI:- Loopt does about the same thing, but my phone is not compatible with the service so I’m stuck with BrightKite. Loopt utilizes GPS to let you know where your friends are but also works with local bars and venues to let you know where there are good happy hours, specials and other events going on.
I only realized it was Shark Week on the Discovery Channel this week because it peaked on Google Trends…but do love Shark Week. Not as much as I love Cash Cab on the Discovery Channel, but its pretty close!
The Discovery Channel has turned out some pretty great creative to promote it in NYC this year.
I graduated from college 3 years ago and through the course of my professional life realize, I’ve realized how little what I learned in classes is applicable to the real world. So I’ve put together a short list of classes that should be implemented at every college:
How to Land A Job: From resume writing to salary negotiations
Client Speak: Translating from Vendor to Agency to Client
Schmoozing 101: The art of small talk with and without alcohol
How to Deal With Difficult People: Learn tactics to make them bearable
Remembering Who: Tricks to being able to recall faces with names, companies, job titles, previous interactions and trivial family facts
Checks & Balances: How to balance work, social life, dating, finances, family and personal time
Just Say No: Learn how to tell your boss and clients no; bonus feature - how to gently tell vendors no without crushing them or leaving them with false hopes
Quitting: The art of quitting your job but keeping your boss as an excellent reference
I went to college at UCONN but moved back to San Diego immediately after graduating because I can’t handle the cold. You have no idea how quickly your toes can go numb when you rock flip-flops in the middle of a Connecticut February.
But if I had known about Plaid, I might have stuck around CT and begged them for a job.
They are currently on a van tour hitting up Canada and the West Coast. You can keep up with their adventures through their blogs, on twitter, on their flickr stream or even watch them on the van cams.
Van tours? Personally stopping by to visit fellow markets and internet peeps? How great is this agency!?
I sit here in my half a cube wishing I was on the cross country adventure.
Plaid’s next trip should be the southern route – From Connecticut go down the 95, then take the 40 across the southern states. It was my favortie cross country route going from San Diego and back to UCONN every year.
The only magazine subscription I have is to WIRED and its good to go for the next like 5 years.
While I can’t afford to support my complete geek out (read: no iphone), I do what I can to maintain it. I read TechCrunch in addition to my BBC news every morning. I download DiggNation from Revision3 every Friday and watch/vote on Current TV. I rushed to download the Mozilla 3.0 as soon as it was released. I’ve started to teach myself some basic coding so I can know basic HTML for all those occasions when it’s needed.
Despite all that geekiness, I will never understand Comic-Con.
Google is trying to take away one of my jobs, Traditional Media Planning/Buying, with the launch of their new products radio, TV and print buying features.
I gave them a fair shot and set about to test their research, planning, placing and buying capabilities. Here’s the good, the bad and the reason I still have a job.
It’s amazing how clean I can get my apartment when I have a project for work looming over my head.
Should I rewrite an RFP presentation….or clean my bathroom, do the dishes and clean out my closet?
After an hour of cleaning, I finally sat down but ending up writing my analysis on the Google media planning tools (which will be posted later), but I can’t seem to make myself do actual work.
Ugh tomorrow is going to be a long, painful day at the office.
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