Currently at my agency I split my time between a couple of departments: Traditional Planning/Buying, Online Media, Account Services and New Business. I’m lobbying for business cards with a fill in the blank spot for my job title….
Media is the reason I’m in advertising. It’s all about being understanding how people consume media and utilizing various media to affect the way people think and act. Media planning is analytical and sometimes a bit more numbers and graphs than glam but just as important as the creative.
New Business was never something that even crossed my mind when I started in this industry. And when I was first asked to pitch in with the New Business department I was extremely hesitant, I was not excited for cold calls and presentations. Is anyone really into that stuff?
But I’ve learned that there are a lot of perks to this department and I actually like quite a bit of it.
I love running. It makes me happy. It helps me think. Running restores my sanity. Sometimes I hate it, but I’ll always return to it.
Since winning the New Balance account at the end of 2007, BBDO New York has done an amazing job with their new campaign. I’ve worn New Balances since I started training for my first 1/2 marathon, but BBDO New York made me actually love the brand (and they’ve been amazing shoes).
I’m a 25 yr old female…so why in do I see this horrible commercial all the time on cable? Either there spending a shit ton on their media buy, or I’ve been watching too much History Channel and Comedy Central.
I can’t wait until behavioral targeting in the norm across all media, so I can stop seeing this crap.
I just stumbled across this Breeze Excel Detergent campaign by LOWE, Bangkok on Advertising Goodness. It’s so simple and direct. Totally love the execution. I wonder how many people actually washed the shirt they received….