ErinIs.com

While cleaning out my Bloglines, I stumbled on this iMedia Connection article from July. I really wish I had read it when it was published as it has some great tips for search marketing. 

Read the entire article here. 

The biggest lesson is that it’s important to support your search campaign like any other media buy. Complementing search with traditional media and leveraging your placement in one to increase the success of the other. Too often search is thrown on when there is a little extra budget and very little investigation goes into building and maintaining it. Traditional media buys are broken down by demographic, geographic,  and industry trends, search should be treated the same way.