ErinIs.com

I just stumbled on these two ambient campaigns via  Ads of the World and I think they’re both brilliant because of their simplicity and straightforward approach. 

First is a campaign for Hogar de Cristo which helps the  extremely poor in Ecuador. Simple and insightful campaign that definitely gets the point across.

Click on it for a better view.

The second is from a gym in Stockholm that sent caricature artists to the streets and motivated people to work out by showing them just how amazing they would look with a little gym time.