Apple released a new ad today to coutner the “I’m a PC” ads launched by Microsoft. I normally love the Apple spots despite the fact that I’m an avid PC user (no right-click kills me), however this spot seems sort of petty. Considering the huge ad spend by Apple and that they’ve been out doing Microsoft with ads for years, it doesn’t seem like it will be very effective.
Politicals are known to ruin any media buyers schedules, but they also push the boundaries of media and advertising with incredible creativity. Politics is not just about negative ads and talking points, its about harnessing the future of advertising.
Obama’s use of social marketing, new media and traditional is a perfect example of how to integrate and reach out to niche groups of your target demographic. By hiring Chris Hughes, a Facebook co-founder in 2007, Obama sealed his fate in connecting to and motivating the younger voters through these platforms.
In addition to a slew of new media, Obama has started running in game advertising. The presidential candidate will be featured within nine games from EA within X-Box Live editions of NHL, Madden, NBA and other sports games. Obama is featured on billboards and other signage within the games and is running the in game ads through November 3rd.
Other successful use of news media by Obama include:
In case you need a break from depressing economy, job loss, stock marketing crashing news. Please enjoy ninja cat which I recently rediscovered thanks to Diggnation.
It looks as though the budget cuts and the loss of big accounts, is hitting the some of the big agencies hard. According to Tribble Ad Agency and Brand Republic WPP has put a hiring freeeze on its subsidaries (inclduing JWT, Ogilvy & Mather and Young & Rubicam). The freeze will not be reevaluated until budget reviews in February. No job openings will be filled, freelance use will be reined in and temporary staff will be cut.
I’m guessing no company party or holiday bonus this year either.
My favorite ad network is hitting some rough times thanks to the economy as Sequoia Capital asking its companies to buckle down and prepare for the worst.
Despite that this October will be one of AdBrite’s best months, it laid off 40% of its staff and is cutting back on additional spending. The VC firm is preparing for the worst so they can emerge from the market’s current failure.
I’m currently running a campaign through AdBrite and aboslutely love their service. It’s honest, transparent, easy to use and has provided impressive results in our behavioral targeting campaign. Thankfully, the deep cuts are in an effort to ensure profitability this year and the continued success of the company.
In a study posted on the Future Lab Blog, 70% of ads on Ads of the World posted in the last 4 months, did not include a URL. The article continues to rant about how ads should contain a URL by default in todays advertising world; I totally disagree.
On the short plane trip to the DMA I was catching up on some industry news via AdWeek. I read probably the most disheartening “the economy sucks” story since the crisis started to be big news.
The day before Wachovia was bought out by Wells Fargo, it awared it’s 150 million ad duties to Ogilvy & Mather. A new business pitch that cost the agency upwards of a quarter million dollars and was a significant win for the agency.
Unfortunately for Ogilvy, the buyout puts their win in limbo. Not only will the 2009 budget be siginificantly less than th 150 million ad spend, as Wells Fargo’s agency of record is Omnicom’s DDB, its unknown if Ogilvy will seen any of the account at all.
Similar advertising issues with the WaMu buyout by Chase could result in the loss of 135 million ad spend from TBWA\Chiat\Day if WaMu’s budget is moved elsewhere.
I cannot imagine the devestation of winning and then losing a 150 million dollar account within 24hours.
I love San Diego but I miss some of the seasons from my four years of college in Connecticut. Just one or two rainy days would be nice. Nothing too cold or wet, but something other 70 and sunny.
I just stumbled on these two ambient campaigns via Ads of the World and I think they’re both brilliant because of their simplicity and straightforward approach.
First is a campaign for Hogar de Cristo which helps the extremely poor in Ecuador. Simple and insightful campaign that definitely gets the point across.
Click on it for a better view.
The second is from a gym in Stockholm that sent caricature artists to the streets and motivated people to work out by showing them just how amazing they would look with a little gym time.
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