Just signed up for a new social media site to test out. Best warning posted on the sign up page.
“Any messages involving Africa, Ghana, Nigeria, Russia and wiring money, online escrow services, western union, or cashiers checks are definitely scams and should be ignored. Do not be fooled no matter how convincing the story is or how beautiful their photos may be.”
I would say that this was totally uncalled for because these scams are not new, but then I read this on Digg.
Apparently as the market tanks and layoffs run rampant and the sky crumbles around us, several bits of the internet have been pronounced dead.
First up, Google’s SearchWiki has killed off SEO.
Google has made the SearchWiki function a permananet fixture on Google Search. So now you can organize and make comments on your search results. Your organized results will populate and influence future searches while your comments are made visible to other users who search on the same terms. Read more about how it works from The Telegraph.
SEO is thus ended as consumers have the power to rank and comment on results. No longer can back end tweaks, text edits and SEO the heck out of webpage. Or so some people think. I really don’t think it will have a negative effect on SEO, just force folks to stay relevant, informative and honest. Web 2.0 is all about being social and interactive, so embrace the change and SEO will live on.
Banner ads have also been pronounced dead (yes, again)
Silicon Valley Insider thinks Banner ads are on their way out of digital media buys and I agree (sort of). As the billboards of online, its hard to measure their effectiveness (even with click throughs and impressions), they tend to only be effective for brand awareness and direct response. There are a bazillion articles and studies that discuss the types of people who click on banners. Lower income, serial clickers, people who know those lips belong to.
So few brands really can utilize banners for much good. I don’t think they’re going away, but there will be a lot more inventory available.
The End of the Ad World
I’ve seen a post or two about that. But I’m hoping to keep my job so I will not be promoting that one
Twitterverse, Tweettown, Twittersphere…whatever you want to call the group of Twitter was all a flutter this weekend regarding the breakthrough of Twitter advertising. Be-A-Magpie is the first attempt (as far as I’m aware) of monetizing Twitter and actually pays you to give up a few of your tweets to advertisers.
I really do not understand what the uproar is about. Seems like a solid amount of Twitters are involved in marketing, advertising, social media or at the very least promoting themselves. As long as advertisers respect the social space and put out interesting tweets, I don’t think it’ll change Twitter very much.
Spammers who create an account, follow thousands of people without providing substaintial content just to get traffic on their website are far worse then any Magppie.
Check out twitter search for those discussing Magpies and the acutal magpie tweets. Intersting stuff!
Without a doubt this is the best Recession themed spot ever created from Morgans Hotel Group.
Walmart has been doing well with their newest campaign aimed at families looking to save money during the recession (resulting in an increase in their Q4 profits). But not quite the same as FTR.
Ok I think I’m finally addicted to Twitter. I signed up for Twollow earlier this week and that pushed me over the edge. Despite my love of microblogging, most of my friends and coworkers barely know the name Twitter.
I stumled upon this neat little slideshare on the Twittering which I think covers the basics rather well.
This week has been crazy and with 3 RFPs due in the next 3 weeks, it will not be getting better anytime soon. Ugh I thought Q4 was supposed to be slow in the ad world!
At times like these my only comfort if BoogieBoogiehedgeHog….ENJOY!
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