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The recent IDC report released in November investiageted the differences between social network users and ‘regular’ internet users. The study discovered that social network users were less receptive to online advertising with only 57% of SN users clicking on at least one ad in the last year compared to 79% of all web users. 

I don’t think anyone who is on a social network is really surprised. Facebook ads have become absolutely ridiculous. I really only see about 10 products that constantly rotate and no advertiser is really targeting me other than my gender, location or relationship status. Few advertisers take advantage of Facebook’s ability to get super targeted, especially the spam folks. You can display ads based on words included on my profile, come on make them relevant! 

Sometimes I click on the spam ads just to make them pay them pay for my clicks. I know, I’m totally getting coal in my stocking this year. 

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