AllState (whose commercials and spokesperson I love) is also doing some fabulous recession advertising. Their messaging is right on- “Its back to basics.”
AllState is able to utilize the fact that they started during the depression and speak to the fact they’ve survived all the recessions since then. Heck they even throw in their tagline and keep it feeling natural. Good work AllState!
There are currently two advertisers getting it right in these rough economic times. Their messaging is on target, tone is full of empathy and their imagery soothing and familiar.
First is Walmart. Internationally hated, evil, souless Walmart is coming out with some phenonminal messaging that makes this Nordstom girl actually appreciate the mega store. They’ve emphasized the value of their products, showcased items (blue ray, video games, etc) that can be enjoyed by the family, together at home. Basically falling right in linewhat a retailer shouldbe doing during a recession.
Here’s one of the ads that focuses on gift cards but keeps the same tone and messaging of the rest of the product specific campaign (sorry about the qaulity).
The other advertiser getting it right is Hyundai.
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