ErinIs.com

A few weeks ago I discovered one of the videos R/GA created for their textual harrasment campaign and absolutely loved it. 

This week I discovered the campaigns website, ThatsNotCool and it is equally as entertaining and awesome.  I really hope the target demographic doesn’t find this site as hilarious and ineffective as I do becauuse youngins should really stop sending naked pictures of themselves. Not sure how they’re supporting this site and drive traffic, but I checked all the free web analytics sites I know and none of them even register thatsnotcool.com. Anyone out there know what other efforts are going into this campaign? 

The site is a collection of videos, callout cards and a space to find help and discuss your own problems with textual harassment. Without a doubt my favorite part of the site are the callout cards you can send to a friend.