Clean.

Written by Erin on February 27, 2009 – 9:57 am

I saw this spot mixed in with the usual education connection, proactive and strip tease workout spots that make up the commerical breaks on MTV in the morning. My immediate reaction was – oy someone in traffic fucked up putting an intelligent and witty spot about something important in the world on MTV.

Finally a commercial that about something important that isn’t boring, blah and stuck on A&E or History Channel. Just because I watch MTV doens’t mean all I care about is how I look or how to go to college in my PJs (I hate you education connection)! 

I love this spot and its waaayyy better then any of Al Gore’s “We” campaign ads.  

The Clean Coal spot was directed by the Coen Brothers and concepted by Crispin Porter + Bogusky. 

CP+B is f’ing brilliant (full disclosure, I have an agency crush on CP+B) .

Tags: ,
Posted under brilliant, tv spots | 2 Comments »

Weekender.

Written by Erin on February 23, 2009 – 9:15 am

This went viral a couple of weeks ago and I didn’t have a chance to post or write about it.  It’s such a great spoof of the New York Times spot.

Tags: ,
Posted under brilliant, viral | No Comments »

Work.

Written by Erin on February 18, 2009 – 10:37 am

someecards

 

 

 

 

 

 

 

 

via someecards

After an extra long weekend snowboarding in Utah, I now have twice as many hours of work then there are actual hours in the next seven days.  

Back to blogging next week (hopefully).

Posted under agencies, client | No Comments »

Creepy.

Written by Erin on February 12, 2009 – 7:12 am

The “I lost my job but am now making a ton of money from Google” ads are blanketing Facebook.  I just thought they were annoying spam ad, then I noticed that the frankenstein hands inserted into the pictures. These ads are f’ing creepy!

When in the creative process does one say “What we’re really missing are some yellow Frankenstein hands!” 

Facebook recently sent me a survey as a previous advertiser asking me why I no longer publish ads on the site, well take a look. Why would I place any of my clients within the same ad space as these ads? 

creepy-hands

 

 

 

 

 

 

 

 

creepy-hands2

 

 

 

 

 

 

creepy-hands3

Tags:
Posted under bad ads | 1 Comment »

Excess.

Written by Erin on February 10, 2009 – 8:03 am

So raise your hand if in the last few weeks you’ve noticed these ads EVERYWHERE online. 

excess

While these ads annoy me to no end, I would kill to work on this account. This is one of the few accounts that has increased their spend recently and they are just blanketing the web. 

Not sure if their on a behavioral buy (although I don’t look up diet information), could be demographic (because all 25 year old women are obsessed with their weight) or maybe they’re just buying remanent ad space by zip or DMA.

The website (yes I clicked, I was curious) is positioned as a San Diego woman’s blog. Anyone else click through on these and have a website targeting their DMA?

Tags: , , , ,
Posted under bad ads, banners, media buying, social marketing | 1 Comment »

Tan-Tastic

Written by Erin on February 9, 2009 – 9:18 am

One of the best PSA campaigns ever put together. Well produced, fabulous integration with enough components to go viral all on its own . They even created their own little catch phrase, Tan-Tasic

Check out the website for your free Computer Tan trial.

Tags: ,
Posted under viral | No Comments »

Stalking.

Written by Erin on February 7, 2009 – 10:26 am

Google turned me into a stalker with the launch of Google Latitude. I wasn’t paying attention when I signed up to test it out and checked everyone in my Google address book which is, thankfully, much smaller than my Yahoo or Outlook address books. Apparently, Google sends an email to everyone letting them know you’d like to stalk them and then sends them emails whenever you check in. 

Everyone in my address book received an invite to let me stalk them and then two emails telling them where I was (sadly both times at the office). One of my friends was so kind as to let me know via Facebook that she had received notification that I wanted to know her every move. While for the most part stalking my friends is totally cool, there are a couple people in my address book I would rather not stalk (especially when it tells them I’m doing so). Awkward….

So thanks Google.

Is a double opt-in set up so much to ask? You couldn’t have put in a little pop up that says “Are you sure you want to send an email to these people to invite them to your Latitude network?” 

Oh and my assesment of latitude is that it is sub par geo-location social networking; BrightKite does it better.

Tags: ,
Posted under google, social media | No Comments »

Olden.

Written by Erin on February 6, 2009 – 4:51 pm

Via TechCrunch comes possible the most awesome old school video. 

Oh the olden days before I was even born with their telepapers and rotary phones. 

Posted under awesome, web | 1 Comment »

Jack.

Written by Erin on February 5, 2009 – 7:40 am

Jack from Jack in the Box is my favorite brand persona. He’s hilariously human with his giant head, busy career and random friends. And the Sourdough Jack is without a doubt the best hangover cure.

Anyone watching the Super Bowl who lives within driving distance of a Jack in the Box saw his horrific bus accident. Jack suffered severe head trauma and is not doing well in the hospital.


Once you’ve wiped away the tears head over to HangInThereJack.com
for in-depth updates or you can keep up to date via his twitter (Barbara, Jack’s assistant is keeping up to date).

The entire campaign is based on the fact, that just before he was hit by the bus Jack was talking about how great it is that any item on the menu is available anytime. So those worrying about Jack should indulge and order breakfast for lunch and dinner for breakfast.

I adore the campaign, as much as it breaks my heart. Jack in the Box HQ is here in San Diego and loyal fans and Jack supporters have created a vigil in his parking spot. Check out all the pictures below.

jacksparkingspot

jacksanntennaballs

jackswellwishes

Read more »

Tags:
Posted under awesome, brilliant, creative, funny, promotions, viral | 1 Comment »

FTW.

Written by Erin on February 4, 2009 – 5:41 pm

I finally found a cell phone campaign I can appreciate. Sprint failed, Blackerry failed, but LG I love. 

These ads sparked a hot debate on Ads of the World (where I found them), check out the site to read up on why people hate them. 

I like them because unlike Blackberry spots, LG doesn’t talk down to consumers and act like 3G phones are new. The target demo knows about the iPhone, they’ve played with their friends phones. The basics of 3G and touch screens are a given.

LG is focusing on making themselves different. Apple and Blackberry are being defined as the work phones, LG is going after those who want a cool, fast, phone without needing a job that requires it. 

Oh and for the record I Google and Addictomatic all of my dates :)  

lgdatepreview

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Read more »

Tags: , ,
Posted under brilliant, copywriting, creative, print | No Comments »