Common misconception about media planners/buyers is that were are the dull uncreative type who love crunching numbers more than anything else. While it is true that most of us love numbers, statistics and research, creativity in media planning is an absolute must to successful and effective media buys. We do more than just pick and choose items off a rate card and collect swag from our media reps.
As a media buyer I get inspired for new ideas from a variety of sources. Here are some of my most recent inspirations.
Super cool, simple and unique music video. Reminds me that simple is really all it takes to be effective.
A website full of a ton of unique visuals, ads, art and whatnot. Innovative takes on common ideas and objects on Inspire Me Now.
And this blog by John the architect, Everything you ever needed to know (shoutout to @allisonyochim). His post on how building materials are meant for certain tasks through his in depth look at a brick is beautiful.
“…Because we know brick has feelings and needs, we should feel bad for brick, not too bad however, because in time, the faux wall will fail and brick will show it was meant for something else.”