Cardboard.
Written by Erin on May 7, 2009 – 9:51 amCardboard cutout french fries and hamburgers is something my niece would love – she loves to play restaurant -its also the focus of Chilli’s new ad campaign by Hill Holiday. There are spots, banner ads and a website.
As an advertiser I get it, but as a consumer I think “so you’re better than cardboard, good for you but I’m going somewhere with higher standards.” It is a well executed campaign, the media buyers are on point with placement and integration, but the message is just meh for me.
Check out the spot after the jump.
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