NutriSoda.
Written by Erin on July 16, 2009 – 9:17 amI’ve resisted the urge to write about NutriSoda but the door-hanger I received this morning pushed me over the edge. I first noticed the advertising a month or two ago, on one lonely billboard on my way to the gym.
Seems basic and harmless enough, but there is no f’ing flying pig! I get that its just a saying, but the saying is that when Pigs Fly, X will happen. I don’t see a flying pig. You weren’t creative enough to have one perched on your billboard or tethered to the fly in the air. So if I don’t see the pig flying, then your soda is not really nutritious.
I could forgive them for the bad copy in the one lonely billboard. But the copy on the door-hanger makes me cringe. Check out the front and back here.
Front copy reads
Forgot your keys again, did you?
Back copy reads
No more losing your keys or forgetting to wear pants to the big meeting. Nutrisoda Focus has 11 vitamins and nutrients like L-Tyrosine to help you concentrate on the task at hand. Boost your brain with black cherry and apple goodness.
Ummm…forgetting your keys is one thing but who the hell forgets to wear pants to a meeting? Nutrisoda is for people so incompetent they don’t know how to get dressed? But wait its supposed to help me on the task at hand? So I’ll have to drink it while getting dressed so I can have the mental capacity to do it properly?
Oh and this appeared on my door sometime between 10pm and 6am….creepy.
Then there is the website, GetHubbly.com, where they compare themselves to the Keytar, an El Camino and a Mullet because apparently their target demographic is middle aged trailer trash?
Bus shelter ads have also started appearing, but I refuse to look at them.
Posted under bad ads, copywriting | 1 Comment »



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