These are totally cheesy but I’m loving the current Progresso soup tv spots. This is my favorite.
You can check out the others here, here, and here.
Love the traditional media aspect but I really wish there was some sort of digital or offline integration. There is potential….somewhere in there. What could you see being done with these soup cans?
Media planning seems kind of boring to most outsiders. When I tell people I’m in advertising EVERYONE assumes I’m a graphic designer…they always get all the glory.
Its the ad you remember not necessarily in what spot break or on what channel. But, if we had not created the perfect mix of reach and frequency, if media planners didn’t know your media habits and you preferred media consumption times; if I had not plugged the creative in front of your eyes just so, then you would never see that spot that made you laugh or run out and buy the product. According to this ad in Redscout’s ‘Spur’ series we are the smart ones.
Found via
Yes its one word, ok. And its my new plan in life. I want a hamster farm. To raise little hamster who roll arond on the piano, who can chew pencils who can ride around in little Kia’s and who can star in ads for the Minnesota State Lottery.
Yes thats 3:33 of hamster spots. They made seven spots. SEVEN. What do you think the hamster day rate is for being on set? Do I get a cut if they come from my HamsterFarm (see all one word)?
I’m not entirely sure this makes me want to run out a buy a lotto ticket so much as I want to go buy hamsters, but maybe I’d buy a hamster and then buy it a lotto ticket, so I guess ultimately they’ve convinced me to buy into the lotto.
Ok Pandora. I like you; I think you like me. I don’ t mind your ads, heck as a media buyer I respect the integration and ability to target that you offer. I like you so much in fact I have two accounts and not just because I want 80 free hours of streaming music a month (40 per account) but because I have a work appropriate account and a personal one.
But, Pandora, we need to talk. I don’t know what you’re trying to say about me with your recent ads. Does my love of Dragonettes ‘I get around’ and my thumbs uping of Uh Huh Her’s ‘Explode’ imply that I’m a little bit of a whore? Do you think my recent addition of 50 Cent’s “Have a Baby By Me” is a sign that I desperately need birth control? Is that why 90% of the display ads I saw today were for NuvaRing?
I don’t know if the ads were due to behaviroal targeting (I was actively shopping for high heels and looking up bars in SF) or if Pandora was profiling my song choices (check out the above mentioned here, here and here).
One more thing, and this ones for the NuvaRing people, I really don’t want to check out how easy your product is to use. I was terrified there was going to be some sort of how to video. One of the easiest ways to reduced CTR and decrease engagement – using the word vaginal in your copy and vaguely imply that by clicking the user will see a how to insert video.
(Aren’t you so glad I brought this blog out of retirement?)
My 2010 resolution was to ressurrect this blog from its near death. I had a couple of really rough months at my previous agency and my blog contributions started to dribble…then completely stopped as I was actively searching for new agencies.
Now I’m officially living in San Francisco and have started to dig into my role at my new Digital shop; I do not have any more excuses.
I can’t post daily as I did when this blog first started but I think I can pull off a few times a week.
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