Ok Pandora. I like you; I think you like me. I don’ t mind your ads, heck as a media buyer I respect the integration and ability to target that you offer. I like you so much in fact I have two accounts and not just because I want 80 free hours of streaming music a month (40 per account) but because I have a work appropriate account and a personal one.
But, Pandora, we need to talk. I don’t know what you’re trying to say about me with your recent ads. Does my love of Dragonettes ‘I get around’ and my thumbs uping of Uh Huh Her’s ‘Explode’ imply that I’m a little bit of a whore? Do you think my recent addition of 50 Cent’s “Have a Baby By Me” is a sign that I desperately need birth control? Is that why 90% of the display ads I saw today were for NuvaRing?
I don’t know if the ads were due to behaviroal targeting (I was actively shopping for high heels and looking up bars in SF) or if Pandora was profiling my song choices (check out the above mentioned here, here and here).
One more thing, and this ones for the NuvaRing people, I really don’t want to check out how easy your product is to use. I was terrified there was going to be some sort of how to video. One of the easiest ways to reduced CTR and decrease engagement – using the word vaginal in your copy and vaguely imply that by clicking the user will see a how to insert video.
(Aren’t you so glad I brought this blog out of retirement?)