Media planning seems kind of boring to most outsiders. When I tell people I’m in advertising EVERYONE assumes I’m a graphic designer…they always get all the glory.
Its the ad you remember not necessarily in what spot break or on what channel. But, if we had not created the perfect mix of reach and frequency, if media planners didn’t know your media habits and you preferred media consumption times; if I had not plugged the creative in front of your eyes just so, then you would never see that spot that made you laugh or run out and buy the product. According to this ad in Redscout’s ‘Spur’ series we are the smart ones.