Skittles “Mob the Rainbow” is my favorite Skittles attempt to stay relevant – learn about it here. While their social site redo was a flash in the pan with an age restriction I just didn’t understand, their quirky spots adon’t make me crave their candy but this social campaign might just make me a fan of the brand. Its nice to see an agency other than Crispin + Porter pulling something like this off – good work TBWA/Chiat/Day.
Mob the Rainbow’s first act was to bestow thousands of valentine cards to a lucky meter maid check out the video below. No details on the mob’s next mission, but I will definitely be checking in.
Oh but one thing the twitter button on your FB page shown above does not work and your link to youtube goes to a channel that doesn’t actually have any videos….you might want to update those or just remove the links from your profiles.
Love the “Please don’t” section of TheSixtyOne.com. Sometimes the easiest way to create a brand and an online presence that people want to be a part of is through honest copy that fits your site’s personality. Branding does not have to be complicated, especially not if you are doing it right.
And if you haven’t checked out TheSixtyOne.com you should do it now and let them know I referred you – user name is erinnorton.
Two recent creative executions on standard media placements that I think are brilliant.
Kaiser on Pandora
Note the “Fitness Radio” and “Relaxation Radio” clickable on the right whcih launched playlists into your pandora. Great integration with the media placement.
Hoarders’ Taxi Cab
I’d love to see this executed across outdoor placements (billboards, bus shelters, etc) with random hoarded stuff differeing in each placement.
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