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Skittles “Mob the Rainbow” is my favorite Skittles attempt to stay relevant – learn about it here. While their social site redo was a flash in the pan with an age restriction I just didn’t understand, their quirky spots adon’t make me crave their candy but this social campaign might just make me a fan of the brand. Its nice to see an agency other than Crispin + Porter pulling something like this off – good work  TBWA/Chiat/Day.

Mob the Rainbow’s first act was to bestow thousands of valentine cards to a lucky meter maid check out the video below. No details on the mob’s next mission, but I will definitely be checking in.

Oh but one thing the twitter button on your FB page shown above does not work and your link to youtube goes to a channel that doesn’t actually have any videos….you might want to update those or just remove the links from your profiles.