Have you noticed some new buttons surrounding display ads on Yahoo.com?
The top link – AdChoices – takes you here and lets you opt in and out of certain categories as well as shows you the information it has on you. They have my location wrong, or just never updated it since I moved but provide a lot of great information everyone should know about why/how advertising is displayed to you. I’ve repeatedly said Behavioral Targeting is one of the best tools in the world but I firmly believe in advertising education and allowing people to control what they see. If you want irrelevant content or a pay-wall so sites can recoup costs then enjoy!
The bottom link – Ad Feeback – takes you here which looks like a brand awareness/brand lift study.
Yahoo has not incorporated both of these on all banner placements, not sure if its b/c this one had the best placement 300×250 right side, above the fold which will no doubt get the highest number of eyes and clicks. Or if its something specific to the T-Mobile ad campaign. I can’t be BT targeted, maybe demo?
Dayparting is the practice of flighting ads based on time of day and is effective for either difference audiences of difference products. Most display offer dayparting at little to no cost and while not entirely relevant to a lot of campaigns – it is incredibly important for food as evidenced in this ad I saw while drinking my morning coffee and watching my Colbet Report.
(Click on it for a full view and time)
There is nothing that makes me gag more than a McDonalds Angus Third Pounder at 7:48am. I don’t know if I could stomach that at lunch or dinner time, but come on do I really need to see it this early??!! Ewww
Nothing I love more than simple creative executions that say everything there is to say about a brand. Creative is hard, I certainly don’t have the chops to design or any sort of skill set outside of one class of InDesign in college. But when I see simple ads make it to print – makes me infinitely happy and at peace with the ad world. With that I want to share these Fed-Ex ads I stumbled across on Ads of the World.
One of my biggest pet peeves with commericals ( that you may remember from this previous post): Using cartoons/claymation/rotoscoping when it is totally and completely unncessary.
Y&R Chicago, what about this spot in a scene about regular, everyday life needed to be in claymation? The computer to mini hotels could have been using other (better) methods and there is just something off about it being in claymation.
The second spot of the series below – I think this one would have looked A LOT better using real people. The look on the co-workers face is giggle-worthy but just not there.
I stumbled on these pictures of an Ikea campaign they did in the Paris subway (hattip to @fjfonseca).
My initial reaction was a very positive oh well that’s cool and different. But then I remembered it wasn’t different. Ikea has done this in several cities before and really its a it old school. While it is a good little stunt to generate some PR and blog posts, how is it really elevating the brand or increasing brand sales?
The most obvious social additive would have been incorporating some QR codes on the physical items as well as the signage. A user could scan the item (or enter a code depending on the demo’s smart phone use). They would receive more information (price, dimensions, other colors), the actual catalogue or web page or immediately be able to order it from their local Ikea.
To make it more social Ikea could have used those special codes (either text or scannable) for use in Social Gaming. There are plenty of FB games that allow you to build and furnish your house, farm, etc and while I’m unsure of their popularity in France, I’m sure they have something similar.
Come on guys step it up…even just a little. Couches in the subway are cool but just not enough these days.
Subscribe to my blog using RSS