Simple.

Written by Erin on March 14, 2011 – 8:32 am

I love the new Toyota spots where customers discuss what good they would do in the world using Toyota’s technology.

I want to love the interactive and engaging banners they created…but the game is just too hard. I spent 5 minutes+ trying to figure this thing out. I didn’t know that theĀ hamsterĀ thing was supposed to do…

When does a long in-banner engagement pay off for a brand?

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