Scrappy.
Written by Erin on July 24, 2011 – 11:11 pmAt bigger agencies we get too caught up in budgets.
How much money will it take to support a campaign, a certain number of insertions, points for TV schedule? Oh its a small budget? Oh what a pity, we won’t be able to do very much. Sigh.
But maybe if we were just a little scrappy and a bit more accepting of small budgets it would allow us to me a more creative. My four years at UConn certainly showed me that silver spoon kids are the least motivated, perhaps the same is true for us agency folks….Or maybe I just want a reason to include a line item for Panda costumes in my next media plan.
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