I went to college at UCONN but moved back to San Diego immediately after graduating because I can’t handle the cold. You have no idea how quickly your toes can go numb when you rock flip-flops in the middle of a Connecticut February.
But if I had known about Plaid, I might have stuck around CT and begged them for a job.
They are currently on a van tour hitting up Canada and the West Coast. You can keep up with their adventures through their blogs, on twitter, on their flickr stream or even watch them on the van cams.
Van tours? Personally stopping by to visit fellow markets and internet peeps? How great is this agency!?
I sit here in my half a cube wishing I was on the cross country adventure.
Plaid’s next trip should be the southern route – From Connecticut go down the 95, then take the 40 across the southern states. It was my favortie cross country route going from San Diego and back to UCONN every year.
Currently at my agency I split my time between a couple of departments: Traditional Planning/Buying, Online Media, Account Services and New Business. I’m lobbying for business cards with a fill in the blank spot for my job title….
Media is the reason I’m in advertising. It’s all about being understanding how people consume media and utilizing various media to affect the way people think and act. Media planning is analytical and sometimes a bit more numbers and graphs than glam but just as important as the creative.
New Business was never something that even crossed my mind when I started in this industry. And when I was first asked to pitch in with the New Business department I was extremely hesitant, I was not excited for cold calls and presentations. Is anyone really into that stuff?
But I’ve learned that there are a lot of perks to this department and I actually like quite a bit of it.
British take on the media-agency-client relationship.
They forgot the part where the client agrees to everything in the pitch, then reduces dollar amount (but still wants everything from the station/agency), then changes everything and of course cancels with a week before the schedule start date.
I love completely random videos from agencies. While most ad companies don’t use traditional advertising for themselves, they sure do think up unique ways to build their industry cred and entice young blood.
What would a media planner farm look like?
Water with cocktails, feed them free tickets to schmoozing and you harvest their brains?
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