Two recent creative executions on standard media placements that I think are brilliant.
Kaiser on Pandora
Note the “Fitness Radio” and “Relaxation Radio” clickable on the right whcih launched playlists into your pandora. Great integration with the media placement.
Hoarders’ Taxi Cab
I’d love to see this executed across outdoor placements (billboards, bus shelters, etc) with random hoarded stuff differeing in each placement.
Yes its one word, ok. And its my new plan in life. I want a hamster farm. To raise little hamster who roll arond on the piano, who can chew pencils who can ride around in little Kia’s and who can star in ads for the Minnesota State Lottery.
Yes thats 3:33 of hamster spots. They made seven spots. SEVEN. What do you think the hamster day rate is for being on set? Do I get a cut if they come from my HamsterFarm (see all one word)?
I’m not entirely sure this makes me want to run out a buy a lotto ticket so much as I want to go buy hamsters, but maybe I’d buy a hamster and then buy it a lotto ticket, so I guess ultimately they’ve convinced me to buy into the lotto.
As a self proclaimed Social Media Addict I stumbled across this video via Twitter and loved it. Well produced, easy to relate to and it felt like an effortless and humorous video. Then just the last few seconds at the end the Vaio W splashes on the screen and I was excited. A notebook that actually fits my strange additions? I’m totally in!
My previous laptop was a Vaio and I loved it, but tragically it died after four years with me. Well done viral that makes me feel like Vaio is the brand for me, actually made me find out more information about the W and write a post about it. Well done Sony!
Read more about the Vaio W at Engadget and at Sony.
I’ve gone on record declaring my love for Discovery’s Shark Week.
Discovery does some great work on their own promotions and advertising for the week long extravaganza, but I have yet to see decent advertising within programming. With the amount of loyalty faans have for Shark Week I am incredibly surprised by the lack of new creative for spots. I stumbled onto this one for MoveOn.org which is, sadly, the only spot I have ever seen created for the Shark Week.
Times are tough within the ad industry, not just for us agency folks vendors and reps are killing for a buy right now. Reps have started calling weekly to check in for updates and whoring out their rates just for a tiny bit of cash flow.
CBS Outdoor in England has taken a different approach to the recession. They utilized their network of signage within London’s tube’s to launch a campaign which demonstrates the effectiveness and value of their space. As much as I adore digital, out of home has so many opportunities to be creative and reach a mass of people without the constraints of electronic mass media. It is definitely not included enough in most campaigns, especially tied back to digital.
CBS Outdoor utilized their signage network within 35 Tube stations throughout London, placing controversial images that lead viewers to the site TimeToConsider.co.uk to vote, comment and engage with the campaign images.
The ad campaign ended on May 20th and generated millions visitors to the site, thousands of votes and 617 comments in total on the four images (shown below).
The Brand Republic had this quote from Mike Hemmings, CBS Outdoor’s London Underground brand manager in this article.
”Using a standard Underground pack, we’ve shown that Underground advertising can be central in leading opinion, debate and awareness, not just within London, but across the UK.Who knows how many conversations this has created over a pint in the pub, but the volume of online debate alone highlights how Tube ads are remembered, talked about and acted on far beyond this initial three-minute exposure.”
I don’t know why those of us interested in digital, computers, online technical stuff are all deemed to be geeks, but I totally embrace it. Which is why I am so in love with these three geek-tastic things.
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