At bigger agencies we get too caught up in budgets.
How much money will it take to support a campaign, a certain number of insertions, points for TV schedule? Oh its a small budget? Oh what a pity, we won’t be able to do very much. Sigh.
But maybe if we were just a little scrappy and a bit more accepting of small budgets it would allow us to me a more creative. My four years at UConn certainly showed me that silver spoon kids are the least motivated, perhaps the same is true for us agency folks….Or maybe I just want a reason to include a line item for Panda costumes in my next media plan.
Without a doubt, the only spot that had me laughing out loud like a fool in quite a long time. I think the product is totally ridiculous, but the spot from the baby casting, to the copy writing is genius, I might buy a pack or two just to show my support to the agency.
Two recent creative executions on standard media placements that I think are brilliant.
Kaiser on Pandora
Note the “Fitness Radio” and “Relaxation Radio” clickable on the right whcih launched playlists into your pandora. Great integration with the media placement.
Hoarders’ Taxi Cab
I’d love to see this executed across outdoor placements (billboards, bus shelters, etc) with random hoarded stuff differeing in each placement.
Yes its one word, ok. And its my new plan in life. I want a hamster farm. To raise little hamster who roll arond on the piano, who can chew pencils who can ride around in little Kia’s and who can star in ads for the Minnesota State Lottery.
Yes thats 3:33 of hamster spots. They made seven spots. SEVEN. What do you think the hamster day rate is for being on set? Do I get a cut if they come from my HamsterFarm (see all one word)?
I’m not entirely sure this makes me want to run out a buy a lotto ticket so much as I want to go buy hamsters, but maybe I’d buy a hamster and then buy it a lotto ticket, so I guess ultimately they’ve convinced me to buy into the lotto.
As a self proclaimed Social Media Addict I stumbled across this video via Twitter and loved it. Well produced, easy to relate to and it felt like an effortless and humorous video. Then just the last few seconds at the end the Vaio W splashes on the screen and I was excited. A notebook that actually fits my strange additions? I’m totally in!
My previous laptop was a Vaio and I loved it, but tragically it died after four years with me. Well done viral that makes me feel like Vaio is the brand for me, actually made me find out more information about the W and write a post about it. Well done Sony!
Read more about the Vaio W at Engadget and at Sony.
I’ve gone on record declaring my love for Discovery’s Shark Week.
Discovery does some great work on their own promotions and advertising for the week long extravaganza, but I have yet to see decent advertising within programming. With the amount of loyalty faans have for Shark Week I am incredibly surprised by the lack of new creative for spots. I stumbled onto this one for MoveOn.org which is, sadly, the only spot I have ever seen created for the Shark Week.
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