Blog Archives

Dayparting.

Dayparting is the practice of flighting ads based on time of day and is effective for either difference audiences of difference products. Most display offer dayparting at little to no cost and while not entirely relevant to a lot of

Posted in display, targeting Tagged with:

Nuva.

Ok Pandora. I like you; I think you like me. I don’ t mind your ads, heck as a media buyer I respect the integration and ability to target that you offer. I like you so much in fact I

Posted in banners, display, wtf Tagged with: ,

WTF.

Dear Facebook, Your ads are creeping me out! Who cares if this image is real or fake or how many people can’t pass the illusion test. You have put an image to my head that I will never be able

Posted in display, facebook, wtf Tagged with: ,

CPM.

There is a great article on TechCrunch “Let’s Kill The CPM” that is a great argument to end the use of CPM (cost per thousand) as a metric to buy, sell and evaluate display ads. Shelby Bonnie makes some excellent

Posted in digital, display Tagged with: ,

Mix.

Two thirds of all online searches are the result of offline media including TV, newspaper, magazines, word of mouth, radio, direct mail. Of those who searched for a product or company 39% ended up buying from the brand that motivated

Posted in display, search, tv Tagged with: , ,

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