Yes thats 3:33 of hamster spots. They made seven spots. SEVEN. What do you think the hamster day rate is for being on set? Do I get a cut if they come from my HamsterFarm (see all one word)?

I’m not entirely sure this makes me want to run out a buy a lotto ticket so much as I want to go buy hamsters, but maybe I’d buy a hamster and then buy it a lotto ticket, so I guess ultimately they’ve convinced me to buy into the lotto.

New campaign for Hardees’ about their new Biscuit Holes. Check out the spots below and the campaign site NameOurHoles.com to help the Southern/Eastern fast food chain come up with a better name for their Biscuit Holes.

A vs. B

Survey

Munching

Silly, but still gets to their copy points.

I am normally not a fan of McDonalds commercials, they are usually pretty terrible (like the McNuggets love story spots). But they’ve taken a new direction with the McDonalds Quarter Pounder.

Creepy Chester Cheeto voice + mention of a QP in short shorts + random dudes in short shorts stretching = Awesome.

While I still don’t think I could ever shove a Quarter Pounder down my mouth, I certainly love their new campaign for the artery clogging, fat inducing burgers. There is something about the guys stretching in sync with each other, like some strange choreographed dance while the woman inhales her burger. Seriously, her mouth is totally full and she takes another bite at the end. Is there crack in those burgers?

Anyone watching the Super Bowl who lives within driving distance of a Jack in the Box saw his horrific bus accident. Jack suffered severe head trauma and is not doing well in the hospital.

Once you’ve wiped away the tears head over to HangInThereJack.com
for in-depth updates or you can keep up to date via his twitter (Barbara, Jack’s assistant is keeping up to date).

The entire campaign is based on the fact, that just before he was hit by the bus Jack was talking about how great it is that any item on the menu is available anytime. So those worrying about Jack should indulge and order breakfast for lunch and dinner for breakfast.

I adore the campaign, as much as it breaks my heart. Jack in the Box HQ is here in San Diego and loyal fans and Jack supporters have created a vigil in his parking spot. Check out all the pictures below.

Overall, Hyundai was the clear winner of the super bowl. They presented a clear and cohesive message through memorable (if a little boring) ads. Hyundai is going after market share in the recession through a very well thought out and beautifully executed campaign. While their ads might not be the ones everyone discussed today, they’re keeping the brand alive and in a positive light through messages that will outlast the Superbowl spotlight. 

Other stand outs include: 

1) Doritos Crystal Ball – The only spot that made me really laugh out loud. While it was a little strange and incredibly funny, the spot didn’t deviate from the brand image or try to hard. Yes, people are hating on Doritos for doing a user submitted contest for their creative (which is soooo 2007), but I say excellent work!

2) CareerBuilder.com – I hated this and almost muted it until they kola was punched. Then I was giggling fool. Punching a kola that’s wearing glasses and drinking coffee = WIN. I liked the Monster.com spot, but this spot was waaay better. It was repetitive and annoying but so are some jobs, right? So they were pretty much spot on in what they were try to sell. Side Note: In the spot break that ran the Monster.com spot, a voice over did a name mention for CareerBuilder.com while going back into the game. I don’t know how CareerBuilder did it and as a media planner I would be asking for a partial refund if I was Monster.com. If a station is not going to bother with category exclusivity within a spot break for a $3M spot, then they are clearly just whoring out ad time.

3) Hulu.com was the unexpected awesomeness. Hulu is a great service and a cool brand, but I’m pretty sure its relatively unknown amongst the non tech people. The ad was memorable, funny and pretty honest. Side Note: My favorite tweets regarding the hulu spot were ones like this from Allen. I’m sorry guy but I think you missed the point of your favorite ad, Hulu is a place you can go to see videos online. Its like youtube but with a higher quality…so maybe you could try going to hulu to view the ads? 

4) Audi (yes I know I just said Hyundai was the overall winner) but Audi had a fantastic spot that was visually stunning  and a brilliant depiction of their brand. Classy, powerful and sexy. I want an Audi A4. 

Despite the hype, the Cash4Gold spot wasn’t all that great. Ed McMahon looked so old and feeble. Plus its sad because we all know he’s really in need of money. McHammer was funny, but funny is not going to get me to do business with the scam that is Cash4Gold. Meh.

I absolutely have no idea how Diet Pepsi is youthful, I think of soccer moms chugging the stuff, but BBDO Toronto seems to that it is. At least the ads are hilarious! 

Check out Receess

And Sleep Over

This just might be funnier then the “I learned it from you” weed spots. 

Hint: Pick C!

Via @agencyspy

AOR for the Cap’n if Grey New York so Cheers! to a holiday campaign well done! 

Miracle 1 of 4 – Coaster

Miracle 2 of 4 – Lime

Miracle 3 of 4 – Spill

Miracle 3 of 4 – Found

AOR for the Cap’n if Grey New York so Cheers! to a holiday campaign well done! 

Miracle 1 of 4 – Coaster

Miracle 2 of 4 – Lime

Miracle 3 of 4 – Spill

Miracle 3 of 4 – Found