One of my biggest pet peeves with commericals ( that you may remember from this previous post): Using cartoons/claymation/rotoscoping when it is totally and completely unncessary.
Y&R Chicago, what about this spot in a scene about regular, everyday life needed to be in claymation? The computer to mini hotels could have been using other (better) methods and there is just something off about it being in claymation.
The second spot of the series below – I think this one would have looked A LOT better using real people. The look on the co-workers face is giggle-worthy but just not there.
Klondike has recently stepped up their advertising. They’ve sponsored Diggnation for the last few weeks and as an ice cream hater I actually find myself craving a Klondike when Kevin and Alex devour one.
But when I stumbled on the Klondike video game they totally lost me. The game blows. I have no idea what I’m supposed to be doing, and it is ridiculously stereotypical. It features a nagging wife and a guy who just wants to chill in his man cave; she gets to put the kids to bed and he gets to play his electric guitar and watch TV. On top of all that, there is just way to much text to read. You click your mouse once and you get something like this which I refuse to read.
I tried to give them a second chance by the rest of the site is equally lame.
You can visit it here. Dude, you’re trying to hard.
Taking something lame and making it cool again is the ultimate re-branding. A major crisis is difficult to come back from, but it happens all the time; coming back from the depths lameness is a rare phenomena. Which is why I applaud you Happy Cow.
Fanny Packs are for the 80s costume parties, older tourists, Hulk Hogan and people who wear socks with their sandals. But you Happy Cow, have decided to make them cool again as “Side Bags” and “Hip Bags”. Tricky.
Not only did you change their name, you’ve also changed up the look of the fanny packs on your website.
By far my favorite is the pocket skirt, because why would I want to ruin the look of my pants with bulging pockets or an unsightly purse when I can cover them with a skirt with one tiny little pocket.
Please, please, please make an infomercial…I can only imagine how incredibly awesome it would be. Ok back to figuring out how these “pockets” work on all my pants. Ugh I wish I could afford your innovative “waist pouch”.
I was going to share with you a spot for US Cellular by Publicis & Hal Riney because I’m in love with the concept. I could watch the crayons un-melt all day. So I grab the link from youtube and stick it in this blog, but then “This video has been removed by user” pops up. Well boooo on you too.
While I get the whole copyright infringement thing, if you make something good enough for people to want to share, why stop them from sharing? Yes, I realize an agency created it, technically it belongs to the client but I want to tell everyone how much I love it and thus you get some free word of mouth.
Lucky you, AdFreak still has a copy up. So check it here.
Cardboard cutout french fries and hamburgers is something my niece would love – she loves to play restaurant -its also the focus of Chilli’s new ad campaign by Hill Holiday. There are spots, banner ads and a website.
As an advertiser I get it, but as a consumer I think “so you’re better than cardboard, good for you but I’m going somewhere with higher standards.” It is a well executed campaign, the media buyers are on point with placement and integration, but the message is just meh for me.
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