Blog Archives

Flaws.

The wide amounts of data available in digital have spurred some to dismiss the medium as a waste. A less than one percent response rate, issues with view ability and barrage of bots fucking with the numbers. The dirty truth

Posted in media buying

Planner.

Media planning seems kind of boring to most outsiders. When I tell people I’m in advertising EVERYONE assumes I’m a graphic designer…they always get all the glory. Its the ad you remember not necessarily in what spot break or on

Posted in agencies, media buying Tagged with: ,

Heels.

Heels.com is doing some smart digital buying. As a poor shoe addict I feel like their my dealer who pops up randomly throughout my life to remind me how good of a high they can provide me. At times when

Posted in digital, media buying Tagged with: ,

Ignore.

A study by AdWeek and Harris Interactive provides some interesting stats on which medium ads are most ignored. At first glance its easy to assume that this means that internet banner ads are most ignored and television ads are the

Posted in media buying, online, radio, search, tv Tagged with: , , , , ,

Exclusive.

What ever happened to category exclusivity in TV spot breaks? An explanation for any non-media readers out there – typically when you place a buy at both the local and national level, you will be granted category exclusivity for the

Posted in media buying, tv spots Tagged with: ,

Excess.

So raise your hand if in the last few weeks you’ve noticed these ads EVERYWHERE online.  While these ads annoy me to no end, I would kill to work on this account. This is one of the few accounts that

Posted in bad ads, banners, media buying, social marketing Tagged with: , , , ,

Inspirations.

Common misconception about media planners/buyers is that were are the dull uncreative type who love crunching numbers more than anything else. While it is true that most of us love numbers, statistics and research, creativity in media planning is an

Posted in creative, media buying, non-advertising Tagged with: ,

Recap.

You had to know it was coming…the Superbowl ad recap. BTW You can check them all out on Hulu.   Overall, Hyundai was the clear winner of the super bowl. They presented a clear and cohesive message through memorable (if

Posted in bad ads, brilliant, funny, media buying, tv spots Tagged with:

Ideas.

While I’m part of the new business team, I can’t always go after (or get) the clients that would give us the freedom to do innovative cool stuff; sometimes they don’t have the balls and sometimes its just not their

Posted in brilliant, media buying, new business Tagged with: , ,

Lemming.

As the end of the year approaches every blogger out there is throwing down their 2009 predictions; I’m jumping off the cliff to throw down my own thoughts on the new year. But don’t worry is isn’t some haughty predictions

Posted in media buying, mobile, online, social media, technology Tagged with: , , ,

Archives