Blog Archives

Ignore.

A study by AdWeek and Harris Interactive provides some interesting stats on which medium ads are most ignored. At first glance its easy to assume that this means that internet banner ads are most ignored and television ads are the

Posted in media buying, online, radio, search, tv Tagged with: , , , , ,

Mix.

A recent study shows that two thirds of all online searches are the result of offline media. TV, magazines, word of mouth, radio, direct mail…all that traditional media is pushing people online. Of those who searched for a product or

Posted in online, search

Expired.

I’m a self taught digital girl. Besides one tech class in college, digital was not something ever discussed in all of my communication, advertising or journalism classes. And now I’m solo in the digital department, with no one to collaborate

Posted in online, wtf

Skittles.

A week ago Skittles relaunched their website and it looked strangely familiar…reminiscent of Modernista’s unwebsite, Skittles.com’s site is merely a redirect to social networks, Wikpedia, YouTube and a couple of static pages.  Initially, the Skittles homepage was pointed at the results

Posted in online, social marketing, strange, wtf Tagged with: , , ,

Reputation.

My very Southern Grandma Norton once wisely told me that “the only thing a girl can own is her reputation.” True, but hardly applicable to just women these days. Brands need to step up and listen own their online reputation

Posted in online, web Tagged with: , ,

Lemming.

As the end of the year approaches every blogger out there is throwing down their 2009 predictions; I’m jumping off the cliff to throw down my own thoughts on the new year. But don’t worry is isn’t some haughty predictions

Posted in media buying, mobile, online, social media, technology Tagged with: , , ,

Death.

Apparently as the market tanks and layoffs run rampant and the sky crumbles around us, several bits of the internet have been pronounced dead.  First up, Google’s SearchWiki has killed off SEO. Google has made the SearchWiki function a permananet fixture

Posted in online, social media Tagged with: , , ,

Playbook.

The Online Advertising Playbook is a fantastic book for anyone trying to sort out new media. It covers the basics, provides insight through interesting and relevant case studies and won’t bore you to death. I read it for work but actually

Posted in online Tagged with: ,

URLs.

In a study posted on the Future Lab Blog, 70% of ads on Ads of the World posted in the last 4 months, did not include a URL. The article continues to rant about how ads should contain a URL by

Posted in online, print Tagged with: , ,

Cool.

The new search engine Cuil (pronounced as cool) launched earlier this week. Lots of online hype, but I am just not impressed by it. Interface is interesting, although a bit too much text to read through. Results are just wacky!

Posted in online Tagged with:

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