A study by AdWeek and Harris Interactive provides some interesting stats on which medium ads are most ignored. At first glance its easy to assume that this means that internet banner ads are most ignored and television ads are the most effective. But the study fails to take into account several important factors. 1) Most
A recent study shows that two thirds of all online searches are the result of offline media. TV, magazines, word of mouth, radio, direct mail…all that traditional media is pushing people online. Of those who searched for a product or company 39% ended up buying from the brand that motivated their search. What happened to
I’m a self taught digital girl. Besides one tech class in college, digital was not something ever discussed in all of my communication, advertising or journalism classes. And now I’m solo in the digital department, with no one to collaborate with or learn from. Which is why I am always on the search for additional
My very Southern Grandma Norton once wisely told me that “the only thing a girl can own is her reputation.” True, but hardly applicable to just women these days. Brands need to step up and listen own their online reputation becuase there will always be someone out there calling you a douchebag or a slut.
81% of consumers read online reviews before purhcasing duringtheir holiday shopping according to MarketingCharts.com and Neilsen Online. While only a fraction of consumers will post reviews or submit complaints a whole lot more will read what those people are saying. If there are consistenly bad posts and no response from you, consumers will seriosuly consider buying from you.
Do you know what your consumers are saying about you? Are you checking review sites such as Yelp.com as well as the niche review sites (like DealerRater.com for local dealerships)? Do you have a Google alert set to your brand or industry? Do you regularly check to see if Facebook/MySpace groups have formed for or against your brand? Do you monitor Twitter, Brightkite, Friendfeed and Blogs to listen to what your consumers are saying about you, your competitors and your industry?
While social media is fun, display ads easy and search is cheap, online reputation management is a bit more time consuming and harder to grasp. Unfortunately, that leaves a lot of brands unwilling to take the lead and spend their time seeking out reviews and taking control.
The Online Advertising Playbook is a fantastic book for anyone trying to sort out new media. It covers the basics, provides insight through interesting and relevant case studies and won’t bore you to death. I read it for work but actually really enjoyed it.
Here are some of my favorite bits of information- you’ll have to read the book to learn more!
In a study posted on the Future Lab Blog, 70% of ads on Ads of the World posted in the last 4 months, did not include a URL. The article continues to rant about how ads should contain a URL by default in todays advertising world; I totally disagree.
The new search engine Cuil (pronounced as cool) launched earlier this week. Lots of online hype, but I am just not impressed by it. Interface is interesting, although a bit too much text to read through. Results are just wacky! A post on Current regarding these wacky results asks you to type ‘Jesus’ in the