My initial reaction was a very positive oh well that’s cool and different. But then I remembered it wasn’t different. Ikea has done this in several cities before and really its a it old school. While it is a good little stunt to generate some PR and blog posts, how is it really elevating the brand or increasing brand sales?

The most obvious social additive would have been incorporating some QR codes on the physical items as well as the signage. A user could scan the item (or enter a code depending on the demo’s smart phone use). They would receive more information  (price, dimensions, other colors), the actual catalogue or web page or immediately be able to order it from their local Ikea.

To make it more social Ikea could have used those  special codes (either text or scannable) for use in Social Gaming. There are plenty of FB games that allow you to build and furnish your house, farm, etc and while I’m unsure of their popularity in France, I’m sure they have something similar.

Come on guys step it up…even just a little. Couches in the subway are cool but just not enough these days.

Polo Match. An endless list of equipment.

What do you think? I don’t want to skew your opinion so I’ll let you know my thoughts after the jump…

Ok, I’ll try and be nice, but here is what I find totally wrong with it.

Maybe its lost in translation, but to me equipment just seems like the wrong word here. I think they’re trying to say that all these items which would normally be considered “upgrades” come standard on the Polo Match. To me I think equipment and its more along the lines of the parts of the car (like the engine) and that list would obviously be pretty long.

If you take a close look at the list, there are only 13 items, hardly close to “endless”.

Do any cars not come with AC or passenger side airbags?

Is a leather steering wheel and a chrome grille really considered important “equipment”?

What the hell does a multifunction computer do?

I’m 99% sure fog lights are standard on any car built since 2005.

The font looks huge and while I appreciate white space, it seems inappropriate when you’re trying to demonstrate that there are so many features there just isn’t enough room.

ABS (anti-lock brakes) seem like an important bit of equipment, why did they let it hide behind the bottom frame?

Via IbelieveInAdv

CBS Outdoor in England has taken a different approach to the recession. They utilized their network of signage within London’s tube’s to launch a campaign which demonstrates the effectiveness and value of their space. As much as I adore digital, out of home has so many opportunities to be creative and reach a mass of people without the constraints of electronic mass media. It is definitely not included enough in most campaigns, especially tied back to digital. 

CBS Outdoor utilized their signage network within 35 Tube stations throughout London,  placing controversial images that lead viewers to the site TimeToConsider.co.uk to vote, comment and engage with the campaign images. 

The ad campaign ended on May 20th and generated millions visitors to the site, thousands of votes and 617 comments in total on the four images (shown below). 

The Brand Republic had this quote from Mike Hemmings, CBS Outdoor’s London Underground brand manager in this article. 

 ”Using a standard Underground pack, we’ve shown that Underground advertising can be central in leading opinion, debate and awareness, not just within London, but across the UK.Who knows how many conversations this has created over a pint in the pub, but the volume of online debate alone highlights how Tube ads are remembered, talked about and acted on far beyond this initial three-minute exposure.”

Well done!

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The Discovery Channel has turned out some pretty great creative to promote it in NYC this year.

From Adverganza- NYC pedicabs

Lifeguards in the street from Guerrilla Marketing defined

An actual Discovery Channel spot…here

Sweet work by Draft FCB New York.

Found on I Believe in Advertising

Ah-maz-ing

This is the new McDonald’s signage for its location across the street from Wrigley Field, created by Leo Burnett Chicago.

The egg is only open from 630a to 1030a (McDonald’s breakfast times). The yolk reads “Fresh Eggs Daily.”

While I highly doubt McDonald’s has ever served actual eggs, the concept is brilliant.

Click on either of the above pictures for the full spread from AdLand.