Ninja.

Written by Erin on October 18, 2008 – 3:53 pm

In case you need a break from depressing economy, job loss, stock marketing crashing news. Please enjoy ninja cat which I recently rediscovered thanks to Diggnation

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Commas.

Written by Erin on September 30, 2008 – 11:10 am

As a Journalism major at UCONN, I was subjected to endless grammar and spelling lessons and tests. My professors drilled the importance of grammar and find myself frequently referencing my AP style guide when reviewing ad copy for our clients. 

The most annoying grammar mistake is the over use of commas. I know its silly. But people seem think they go everywhere! Love this ad via AdRants for the Brazilian Press Association. 

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Silly.

Written by Erin on September 25, 2008 – 9:07 am

Random sticky note sillyness from EepyBird check it out here.

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Viral.

Written by Erin on September 14, 2008 – 11:08 am

Not sure if this viral video for Wendy’s makes me hungry for a burger or scared of veggies….its waaaaayyyy better then their current tv spots.

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Holes.

Written by Erin on September 10, 2008 – 7:46 am

Last night while flipping through the channel I stumbled across the strangest show on Fox. Its called Hole in the Wall and its basically contestants who have to fit themselves through a hole in the wall or else they are pushed into a pool. Some youtube clips refer to it as human tetris…either way strangest show so far this season.

Apparently the show is huge in Japan (go figure) and all over Eurpoe. Check out some clips or just search on youtube for human tetris- trust me its better then you think.

Hole in the Wall casting video

The Grand Master 4

One More

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Segments.

Written by Erin on August 14, 2008 – 8:46 pm

Traditional media buyers are obsessed with categorizing and rating people.

Demos. Indexes. Market Segments. Blah blah blah.

Who is more likely to buy this? Read this paper? Watch that show? Listen to the radio? Visit that website?

Sometimes it’s easy to get lost in the categories we try to define people in. That is until you try to define yourself.

Based on my zip code I’m a Boomtown Single who is a young single, young professional or “techie” who likes music and outdoor activities and I am more likely to:

  • Bank Online;
  • Own a Sailboat;
  • Drink Tequila;
  • Buy Adidas athletic shoes;
  • Listen to rock radio;
  • and read Rolling Stone.

Or maybe Money & Brains and Young Digerati mixed with a Up-and-Comers/Young Influentials.

Can’t we do better than 67 categoires to catergorize millions of people?

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