ErinIs.com

SEO is tricky. I deliver elements of SEO for a variety of clients, without any formal training or instruction I always feel like I’m missing something. There are so many black hat tricks, “experts” who guarantee page rank and frequent changes by search engines its hard to keep track of what works and what is a waste of time. Which is why I really appreciate it when someone comes along and breaks it down as succiently as @CorreyCreed. It really is as simple as it sounds.

This presentation by Corey Creed is a perfect breakdown of link building.

SEO is complex and it takes well though out strategy, metrics and a lot of time, but it is not as mysterious as some make it out to be.

According to a Hitwise study found search queries are getting longer. Check it out here. 

As you can see from the chart below searches with 4 words and more (8 words are up 22%) are up year over year. While Hitwise doesn’t offer an explanation of this, I think its due to a combination of the increased number of sites being indexed by SEs and the increase in SEO.

Search is a journey (I picked up that gem at one of the online marketing conferences).

It makes sense that the further you are on that journey (or further in the funnel or closer to grandma\’s house, whatever you want to call it), the wordier your search query becomes. You\’re asking questions and searing for information without being able to engage in a conversation. Most of the time you know what you are looking for, from the address to a bar to the history of a sports team, and its hard for a simple term in a search engine to understand that.

Search engines are still inadequate at reading minds and SEOers are busy trying to tell it that their sites are the ones that have all your answers. There have been rumors about Twitter taking over Google as the place to search for information and while Twitter search and asking my tweeple questions is super quick and reliable it is not going to replace my love for Google.