Blog Archives


Skittles “Mob the Rainbow” is my favorite Skittles attempt to stay relevant – learn about it here. While their social site redo was a flash in the pan with an age restriction I just didn’t understand, their quirky spots adon’t

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A week ago Skittles relaunched their website and it looked strangely familiar…reminiscent of Modernista’s unwebsite,’s site is merely a redirect to social networks, Wikpedia, YouTube and a couple of static pages.  Initially, the Skittles homepage was pointed at the results

Posted in online, social marketing, strange, wtf Tagged with: , , ,


So raise your hand if in the last few weeks you’ve noticed these ads EVERYWHERE online.  While these ads annoy me to no end, I would kill to work on this account. This is one of the few accounts that

Posted in bad ads, banners, media buying, social marketing Tagged with: , , , ,


The recent IDC report released in November investiageted the differences between social network users and ‘regular’ internet users. The study discovered that social network users were less receptive to online advertising with only 57% of SN users clicking on at least

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I previously posted about Obama’s ability to connect to voters through his incredibly savvy use of the internet and hiring a team of people who knew how to harness its capabilites. For this reason he is being hailed as the

Posted in social marketing, social media, web


Last summer I spent 2 weeks in Iceland…amazing place. In my preparation I read up on some history books and tourism information and stumbled on my favorite little nugget of information regarding the island.  In 1972 a piece of iceberg

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Cool ad from Adverbox for the Israel Gay Youth Organization. 

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