ErinIs.com

Dayparting is the practice of flighting ads based on time of day and is effective for either difference audiences of difference products. Most display offer dayparting at little to no cost and while not entirely relevant to a lot of campaigns – it is incredibly important for food as evidenced in this ad I saw while drinking my morning coffee and watching my Colbet Report.

(Click on it for a full view and time)

There is nothing that makes me gag more than a McDonalds Angus Third Pounder at 7:48am. I don’t know if I could stomach that at lunch or dinner time, but come on do I really need to see it this early??!! Ewww

I don’t understand why everyone is so against behavioral targeting. If a cookie can tell advertisiers that I have no interest in Viagra ads over every page on Time.com I would give every ad group permission to track me.