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I can’t definitely hear my niece and nephew singing this one. On repeat. All day. Until they rewarded with ice cream cake.

These are totally cheesy but I’m loving the current Progresso soup tv spots. This is my favorite.

You can check out the others here, here, and here.

Love the traditional media aspect but I really wish there was some sort of digital or offline integration. There is potential….somewhere in there. What could you see being done with these soup cans?

I don’t get this new ad for Jameson…did he kill the Octopus? Did his crew die?

How did he survive for “weeks” diving for his whiskey? Can’t he just make more?

This spot doesn’t make me want whiskey…I just want answers!

I LOVE these new spots from VisitLasVegas.com that asks “What’s your excuse?” to visit Las Vegas.

What’s Your Excuse: Chinchilli Day –  Part 1

What’s Your Excuse: Chinchilli Day –  Part 2

Pigs eating pigs to sell cell phones?

I would LOVE to see this client pitch because I have no idea to sell cannabalism to a client.

Nutri-Grain strawberry yogurt bars are one of my favorites. Great spot although I could do without the alarm sound…I despise that sound.

I love a good PSA. This one from Nickelodeon is interesting enough to catch your eye but straightforward enough to make a point. 

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What ever happened to category exclusivity in TV spot breaks?

An explanation for any non-media readers out there – typically when you place a buy at both the local and national level, you will be granted category exclusivity for the spot breaks you purchase and any good media buyer will demand it. Meaning that within the a two minute and thirty second commercial break those other four :30 spots you’re running with will not be one of your competitors.

Your competitors could be in the next spot break, they could be in every one after yours, but they should not run in your break and certainly not after your spot in the same break. Sometimes it happens, rotators get stuffed in any avails and when inventory is tight mix ups are bound to happen. But these days it seems as though category exclusivity is totally done with.

MTV seems to do this the most – a two minute break just aired three direct skin care competitors, one after the other.

Local news ran a competitor car spot in the same break they announced a program feature was sponsored by another local dealership of the same make. (Car dealerships are a bit more flexible in that two makes can run in the same break as long as they don’t directly compete – BMW and Chevy can share a spot break because people shopping for a Chevy would not then turn around and buy a BMW).

I’m surprised with the amount of inventory that this is even happening, but media companies and reps are too focused on making money to stay afloat. Unfortunately, its hard for a media buyer to track what other spots are running in the spot break as invoices only contain the date, time and rate of your own spots. Unless you (or god forbid) the client happens to catch it, you’ll never know.

Do you think exclusivity is a thing of the past or will it come back when stations don’t have to whore themselves out to stay afloat?

Just the other day I was thinking about the lack of humor in high fiber food commercials.

Silly, but still gets to their copy points.

I honestly don’t know which is more disturbing – encouraging ladies to mow their lawn through a song or a how-to video teaching  guys to trim the underbrush “so the tree looks taller”. Oy vey…While I can appreciate its a hard subject to get across through video I don’t know that a song or how to video are really the best choice. 

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