Yes its one word, ok. And its my new plan in life. I want a hamster farm. To raise little hamster who roll arond on the piano, who can chew pencils who can ride around in little Kia’s and who can star in ads for the Minnesota State Lottery.
Yes thats 3:33 of hamster spots. They made seven spots. SEVEN. What do you think the hamster day rate is for being on set? Do I get a cut if they come from my HamsterFarm (see all one word)?
I’m not entirely sure this makes me want to run out a buy a lotto ticket so much as I want to go buy hamsters, but maybe I’d buy a hamster and then buy it a lotto ticket, so I guess ultimately they’ve convinced me to buy into the lotto.
Two thirds of all online searches are the result of offline media including TV, newspaper, magazines, word of mouth, radio, direct mail.
Of those who searched for a product or company 39% ended up buying from the brand that motivated their search (via). What happened to the other 61% and how do you keep your share (and steal some of your competitors)? How do you use those search trends to improve both your online and traditional media placement? How do you make sure your online and traditional efforts are cohesively working together?
Well I’d love to say follow a few simple steps and you’re golden, it’s not that easy. As web is almost all in real time these days, you have to consistently monitor, adjust and analyze. These are the top five things I would recommend –
A study by AdWeek and Harris Interactive provides some interesting stats on which medium ads are most ignored.
At first glance its easy to assume that this means that internet banner ads are most ignored and television ads are the most effective. But the study fails to take into account several important factors.
1) Most people fail to recognize what is actually advertising online. When I teach clients and co-workers about search engine marketing, most people are surprised to learn that the sponsored links section at the top and right hand sidebar on search ads are paid ads. There are countless studies about visitors not realizing when they’re on a blog vs. a website. I’m sure a lot of people in this survey couldn’t accurately pick out all the ads on a website, but I’m sure they all recognize commercials on TV and radio.
2) ROI is king right now. Most people might say TV is an effective way to reach them, but who really watches a TV spot and immediately goes out to buy that item. On the advertiser side TV is an excellent reach medium but you can’t really measure and you can’t really target.
3) Mass reach and online ads serve different functions. TV and radio are to get the message out to everyone, if sales occur because of it, fantastic. But these days most people go online to find out more information and shop competitors. TV, radio and newspaper are step 1; online advertising is closer to the end of the funnel (even for offline channels).
I hate reports that just spew out numbers and stats without context. You can read more here.
While watching the inaguration on CNN from the ever so comfy beds at Encore at Wynn in Vegas (plush amazing beds), I was uber disappointed in the graphis department of CNN. Did anyone else notice the Facts being posted on screen? Who wrote them? Why did they even bother to waste screen space with such astounding facts like:
Fact: Legendary soul singer Aretha Franklin is performing “My Country Tis of Thee”
(This was displayed as the Aretha Franklin is on screen singing the song)
They also include now, “now, next, later” graphics with such riveting announcements as
Now: Presidential Inauguration
Next: Vice President Sworn
Later: President
In addition to being incredibly vauge and obvious, they were pretty much just a waste of space on the screen. CNN can make holograms and crazy election maps but they can’t even get make simple graphics relevant.
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