I can’t definitely hear my niece and nephew singing this one. On repeat. All day. Until they rewarded with ice cream cake.

Kaiser on Pandora

Note the “Fitness Radio” and “Relaxation Radio” clickable on the right whcih launched playlists into your pandora. Great integration with the media placement.

Hoarders’ Taxi Cab

I’d love to see this executed across outdoor placements (billboards, bus shelters, etc) with random hoarded stuff differeing in each placement.

(via Brandfrreak)

I saw the above banner and was horrified, so obviously I clicked. Then I arrived at one of the most entertaining sites I’ve been to as a digital marketer in a while. I just wish I knew who did the site or what real company it was promoting…PointRoll is mentioned once but that’s it.

I’m not going to spoil the fun, go check it out here. Make sure you browse the site a bit for some awesome quotes like:

“We have 100% delivery. Sometimes you don’t even need a computer!”

“Our motto, “Keep it in the box,” (you know, the banner!) ensures our staff of talented clickologists never strays from what we know works: The highest standard for the lowest common denominator. It’s what we were founded on. It’s what works.”

“It’s not just a theory, it’s digital fact.”

It was in the coupon section of the Sunday newspaper, making saure that it could be seen by all. Not only does it include the details of the sale, it is required to bring in store, ensuring a valid count of all bags utilized. The bag is then carried home for others to see and especially in SF probably reused somewhere in the household.

Simple, easy and smart.

1.Some senders delivered mail to my stale inbox EVERY DAY. I’m looking at you Gregory Shoes and GOP US media.

2. Any list I actually signed up for was at least 5 years ago. FIVE YEARS. If a user has not opened, let alone clicked on your email in five years, purge them from your list. And Delias I don’t doubt I signed up for your emails, probably when I was a sophomore in high school because you make pre-teen clothes. A decade later I am not  a viable customer. You can remove me from your list.

3. When an email starts with gibberish such as “dedlekis” spells calls as “Clalls” and contains punctuation like a 13 yr old on Myspace “WEEkendSAleOnline”, 99% of the time its spam.

4. The little certified mail emblem (see blue circle) if an email from Carmax which I definitely did not sign up for. What is the point of a certified sender list if those certified senders still send spam emails?

5. My favorite of all emails is from unknownsender@unknowndomain. Hey AOL how did this one get past your spam filters as legitimate email? And while we are on the subject of spam, how is it you let 893 emails through and only caught one of them as spam? Are you even trying?

Kia

Intel

aww sad robot

Budlight

Dove Men

Hyundai

Dorritos

I really wish Dorritos would stop with the user generated content, but this one acutally made me laugh out loud.

Audi

I know a lot of people hated this one but it is entertaining, very realistic as a SF resident and the song got stuck in my head.

Last week the IAB announced the creation of a new logo (see below) to tell users they are seeing the ad because of behavioral targeting. As an act of self regulation and transparency the logo was decided on to avoid government interference on BT practices. For more information read this.

A warning label on behavioral targeting ads is totally and completely unnecessary. All media is purchased based on the consumers’ media habits, demographics, psychographics, previous purchases and other piles of research and life style stats. We place no warning labels on TV spots, informing the carefully selected audience that they are seeing the ad because they fite percisely into our media plan.  

As a media planner, I should hope that all ads would have this little logo on it – all the ads placed are done sone because of meticulous research and well thought out budget allocations based on the target demographic and client goals.

You can check out the others here, here, and here.

Love the traditional media aspect but I really wish there was some sort of digital or offline integration. There is potential….somewhere in there. What could you see being done with these soup cans?

Its the ad you remember not necessarily in what spot break or on what channel. But, if we had not created the perfect mix of reach and frequency, if  media planners didn’t know your media habits and you preferred media consumption times; if I had not plugged the creative in front of your eyes just so, then you would never see that spot that made you laugh or run out and buy the product. According to this ad in Redscout’s ‘Spur’ series we are the smart ones.

Found via