Media planning seems kind of boring to most outsiders. When I tell people I’m in advertising EVERYONE assumes I’m a graphic designer…they always get all the glory.
Its the ad you remember not necessarily in what spot break or on what channel. But, if we had not created the perfect mix of reach and frequency, if media planners didn’t know your media habits and you preferred media consumption times; if I had not plugged the creative in front of your eyes just so, then you would never see that spot that made you laugh or run out and buy the product. According to this ad in Redscout’s ‘Spur’ series we are the smart ones.
My 2010 resolution was to ressurrect this blog from its near death. I had a couple of really rough months at my previous agency and my blog contributions started to dribble…then completely stopped as I was actively searching for new agencies.
Now I’m officially living in San Francisco and have started to dig into my role at my new Digital shop; I do not have any more excuses.
I can’t post daily as I did when this blog first started but I think I can pull off a few times a week.
BooneOakley also launched a new site this week that’s causing some buzz as its completely in YouTube.
They utilize YouTube’s ability to have clickable portions within videos to create the buttons that take you to different “pages”. Very much like Modernista’s unwebsite (that Skittles later copied) and in keeping with their agency description “BooneOakley is a full-service, out of the box ad agency.”
Frank Duffel is a guy I could see my dad being buddies with – a bit of a hard ass but simple and straight forward. While he puts the “no” in innovation, he somehow ended up with a Facebook page, a youtube series and his own website, but my guess is that the overly ambitious June is responsible for that (see episodes 4 and 5).
Mr.Duffel is the President of The Post Shredded Wheat Co. where they’ve done nothing to change the cereal since 1892. After two two huge achievements, adding milk to cereal and make Post Shredded Wheat spoon size, Post Shredded Wheat has not changed a thing. To fully understand Frank check out his speech on Progress…good stuff.
Well done Ogilvy! It’s incredibly entertaining, sociable and still delivers a powerful message. Heck, I bought a box at the grocery store today and I don’t even eat cereal.
On the new bsuiness squad I think a lot about my dream accounts to land. Some are on the list because I absolutely love the products, some are on there because I geniuely think they’d be fun, some purely for the challenge, some because I think there are so many creative and innovative ways to advertise.
Take your pick. I know that’s no excuse to abandon my blog, but I’ve barely seen my apartment let alone my friends. I just haven’t had time to post anything new.
I do have a ridicuoulous back log of half thought out posts waiting in my drafts folder, so when I have time I’ll be back in a flurry!
My boss promises next week will be better….we’ll see…
For those of us with teams not in the super bowl (it was rebuilding year for the Raiders) who have a love for advertising, its really all about the commercials. According to the twitterverse NBC sold 69 30 spots this year, raking in $206 million. Which agencies sold a superbowl spot this year?
Thankfully some people have put together some tools to evaluate the ads in real time. So now I can go to work tomorrow armed with comments, opinions and insights on all the spots. You can tweet using #sbads09 or just read twitter comments here. Or participate on SuperAdSunday which comes with a comprehensive guide to calling fouls.
My personal favorite of the fouls is the Incomplete T ‘ N ‘ A.
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