Its the ad you remember not necessarily in what spot break or on what channel. But, if we had not created the perfect mix of reach and frequency, if  media planners didn’t know your media habits and you preferred media consumption times; if I had not plugged the creative in front of your eyes just so, then you would never see that spot that made you laugh or run out and buy the product. According to this ad in Redscout’s ‘Spur’ series we are the smart ones.

Found via

Now I’m officially living in San Francisco and have started to dig into my role at my new Digital shop; I do not have any more excuses.

I can’t post daily as I did when this blog first started but I think I can pull off a few times a week.

US

Poland

Need a hint? Check this out.

While photoshopping like this is common in an agency and I don’t fault microsoft for photosopping out diversity in a country that is 99% white, leaving is hand the same is just lazy. Additionally, the photoshopping/stock photography pro also used an image with a Mac Book in it and managed to photoshop out the cord to the monitor but left the cord to the keyboard in place.

Via Engadget, the Polish site was “fixed” but putting the black guy’s head back on his body, but it still has some major flaws…

They utilize YouTube’s ability to have clickable portions within videos to create the buttons that take you to different “pages”. Very much like Modernista’s unwebsite (that Skittles later copied) and in keeping with their agency description “BooneOakley is a full-service, out of the box ad agency.”

I can’t remember what life was like before YouTube.

Mr.Duffel is the President of The Post Shredded Wheat Co. where they’ve done nothing to change the cereal since 1892. After two two huge achievements, adding milk to cereal and make Post Shredded Wheat spoon size, Post Shredded Wheat has not changed a thing. To fully understand Frank check out his speech on Progress…good stuff. 

Well done Ogilvy! It’s incredibly entertaining, sociable and still delivers a powerful message. Heck, I bought a box at the grocery store today and I don’t even eat cereal.

Audi told BMW it was their move and Santa Monica BMW took that challenge with a bigger more badass billboard across the street. Genius! 

Juggernaut Advertising is the agency responsible for the bold move from Santa Monica BMW.

I applaud them for not only being creative and snarky but aware of the original Audi billboard and being able to sell this to their client.

Well played, Juggernaut well played. 

Check out a video of the process below

1. The cool start up no one even knows about yet. 

2. Lucky Charms 

3. GUESS footwear 

4. The Ivy Hotel

5. The Raiders 

6. Islands

7. Puma

8. Hardrock

9. Charlotte Russe 

10. United states Lawn Bowls Association

Who are your dream clients?

Take your pick. I know that’s no excuse to abandon my blog, but I’ve barely seen my apartment let alone my friends. I just haven’t had time to post anything new. 

I do have a ridicuoulous back log of half thought out posts waiting in my drafts folder, so when I have time I’ll be back in a flurry! 

My boss promises next week will be better….we’ll see…

For those of us with teams not in the super bowl (it was rebuilding year for the Raiders) who have a love for advertising, its really all about the commercials. According to the twitterverse NBC sold 69 30 spots this year, raking in $206 million. Which agencies sold a superbowl spot this year? 

Thankfully some people have put together some tools to evaluate the ads in real time. So now I can go to work tomorrow armed with comments, opinions and insights on all the spots. You can tweet using #sbads09 or just read twitter comments here. Or participate on SuperAdSunday which comes with a comprehensive guide to calling fouls.

My personal favorite of the fouls is the Incomplete T ‘ N ‘ A.