Blog Archives

Starburst.

Really CVS a starburst in a banner ad? Really? Are you trying to make me blind? Please tell me you didn’t pay someone to design this. And I (fingers and toes crossed) hope for your sake this starburst was not

Posted in bad ads, banners Tagged with: ,

NutriSoda.

I’ve resisted the urge to write about NutriSoda but the door-hanger I received this morning pushed me over the edge. I first noticed the advertising a month or two ago, on one lonely billboard on my way to the gym.

Posted in bad ads, copywriting Tagged with: ,

Rotoscoped.

Charles Schwab commercials have been using the rotoscoping technique in their ads since about 2005. These ads have always annoyed me. I can’t stand the use of animation purely for the sake of using animation. Advertising Rules #72 – In commercials

Posted in agencies, bad ads Tagged with: , ,

Excess.

So raise your hand if in the last few weeks you’ve noticed these ads EVERYWHERE online.  While these ads annoy me to no end, I would kill to work on this account. This is one of the few accounts that

Posted in bad ads, banners, media buying, social marketing Tagged with: , , , ,

Phones.

I am definitely not Apple fan girl, despite my iphone lust, but I concede that Apple knows what their doing. They’ve revolutionzed the music business (even if they’re tactics are slightly evil). Apples move into cell phones is no different,

Posted in tv spots Tagged with: ,

Relevancy.

The recent IDC report released in November investiageted the differences between social network users and ‘regular’ internet users. The study discovered that social network users were less receptive to online advertising with only 57% of SN users clicking on at least

Posted in bad ads, social marketing Tagged with: , ,

Corky’s.

Another example of just because you can doesn’t mean you should.  It looks like they took their full page penny saver ad and tried to make it into banners.  Does Corky’s really get rid of ants in your pants? And

Posted in bad ads Tagged with: ,

Corky's.

Another example of just because you can doesn’t mean you should.  It looks like they took their full page penny saver ad and tried to make it into banners.  Does Corky’s really get rid of ants in your pants? And

Posted in bad ads Tagged with: ,

Instinct.

Now that I’m on the prowl for a new phone I’ve started to notice the incredibly annoying the Sprint Instinct spots that seem to be on every commercial break. They even annoy me as I fast forward past them on

Posted in bad ads, tv spots Tagged with: ,

Copy.

I’m not a copywriter. I’m a media planner/buyer/new business girl. However, all my research, planning and negotiations are pointless if an ineffective spot makes on my buy. So when I see an brand that fits my demo but the spot

Posted in bad ads, tv spots Tagged with: , ,

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