ErinIs.com

Apparently as the market tanks and layoffs run rampant and the sky crumbles around us, several bits of the internet have been pronounced dead. 

First up, Google’s SearchWiki has killed off SEO.

Google has made the SearchWiki function a permananet fixture on Google Search. So now you can organize and make comments on your search results. Your organized results will populate and influence future searches while your comments are made visible to other users who search on the same terms. Read more about how it works from The Telegraph.

SEO is thus ended as consumers have the power to rank and comment on results. No longer can back end tweaks, text edits and SEO the heck out of webpage. Or so some people think. I really don’t think it will have a negative effect on SEO, just force folks to stay relevant, informative and honest. Web 2.0 is all about being social and interactive, so embrace the change and SEO will live on. 

Banner ads have also been pronounced dead (yes, again)

Silicon Valley Insider thinks Banner ads are on their way out of digital media buys and I agree (sort of). As the billboards of online, its hard to measure their effectiveness (even with click throughs and impressions), they tend to only be effective for brand awareness and direct response. There are a bazillion articles and studies that discuss the types of people who click on banners. Lower income, serial clickers, people who know those lips belong to.

So few brands really can utilize banners for much good. I don’t think they’re going away, but there will be a lot more inventory available.  

The End of the Ad World 

I’ve seen a post or two about that. But I’m hoping to keep my job so I will not be promoting that one

Another example of just because you can doesn’t mean you should. 

It looks like they took their full page penny saver ad and tried to make it into banners. 

Does Corky’s really get rid of ants in your pants? And for only $69?? Glad they put that in a starburts or I would never be able to find the price within all the copy in the leaderboard. I’m surpirsed the guy isn’t actually dancing with the spiders in his pants. 

I can’t even write about the big box ad accompanying it….tragically bad. 

I just want to help you Corky’s! Write a comment on this blog and I will help you with your online ads. 

Read more »

Another example of just because you can doesn’t mean you should. 

It looks like they took their full page penny saver ad and tried to make it into banners. 

Does Corky’s really get rid of ants in your pants? And for only $69?? Glad they put that in a starburts or I would never be able to find the price within all the copy in the leaderboard. I’m surpirsed the guy isn’t actually dancing with the spiders in his pants. 

I can’t even write about the big box ad accompanying it….tragically bad. 

I just want to help you Corky’s! Write a comment on this blog and I will help you with your online ads. 

Read more »

AdRants its one of my favorite blogs and I couldn’t help but laugh while reading a post…

When I first saw it I thought all three ads were for the top banner- the two Intel ads being examples of bad ads headed for trouble.

Apparently, those Intel banners are real and really bad.

Every site I visited today is blanketed with Yes on Proposition 8 Banners. How much money do these people have? 

I ran a couple of quick Google searches which is where it looks like No on 8 has spent their dollars. But No on 8 has been successful within social media too. 

Some of the search results are a bit confusing though…

Read more »

Wait….so if I use this my flawless digitally perfect skin will get acne? 

Someone should inform this designer that we actually read left to right.