Playbook.
Written by Erin on October 22, 2008 – 8:50 amThe Online Advertising Playbook is a fantastic book for anyone trying to sort out new media. It covers the basics, provides insight through interesting and relevant case studies and won’t bore you to death. I read it for work but actually really enjoyed it.
Here are some of my favorite bits of information- you’ll have to read the book to learn more!
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