ErinIs.com

Love the “Please don’t” section of TheSixtyOne.com. Sometimes the easiest way to create a brand and an online presence that people want to be a part of is through honest copy that fits your site’s personality. Branding does not have to be complicated, especially not if you are doing it right.

And if you haven’t checked out TheSixtyOne.com you should do it now and let them know I referred you – user name is erinnorton.

Interesting article Neuromarketing about the power of the word FREE. Read it here.

It raises a really interesting point about how easily we are swayed by the idea of Free even choosing Free over the better bargain. It’s fascinating to think that consumers really only care about convenience and a lack of investment when making their purchasing decisions. Should every item come with a ‘Free’ bonus offer?

Infomercials seem to have grasped this concept and include an endless amount of free items with every purchase, as long as you act fast and call within the next 20 mintues.

But while free will get you to try a new product or service, what will keep you coming back for more? Once a company starts giving things away, are they only able to retain their customers by continuing to give away items for free? Will a free offer keep you loyal to a brand?