<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>ErinIs.com &#187; brilliant</title>
	<atom:link href="http://erinis.com/tag/brilliant/feed/" rel="self" type="application/rss+xml" />
	<link>http://erinis.com</link>
	<description></description>
	<lastBuildDate>Mon, 25 Jul 2011 06:12:58 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Diapers.</title>
		<link>http://erinis.com/2010/07/06/diapers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=diapers</link>
		<comments>http://erinis.com/2010/07/06/diapers/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 23:54:35 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[brilliant]]></category>
		<category><![CDATA[tv spots]]></category>
		<category><![CDATA[tv spo]]></category>

		<guid isPermaLink="false">http://erinis.com/?p=2970</guid>
		<description><![CDATA[When I poo, I poo in blue. Without a doubt, the only spot that had me laughing out loud like a fool in quite a long time. I think the product is totally ridiculous, but the spot from the baby casting, to the copy writing is genius, I might buy a pack or two just [...]]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="350"><param name="movie" value="sQ0M9CBEkw0"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/sQ0M9CBEkw0" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p><em>When I poo, I poo in blue.</em></p>
<p>Without a doubt, the only spot that had me laughing out loud like a fool in quite a long time. I think the product is totally ridiculous, but the spot from the baby casting, to the copy writing is genius, I might buy a pack or two just to show my support to the agency.</p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2010/07/06/diapers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rothko.</title>
		<link>http://erinis.com/2010/06/13/rothko/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rothko</link>
		<comments>http://erinis.com/2010/06/13/rothko/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 02:05:19 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[awesome]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[brilliant]]></category>

		<guid isPermaLink="false">http://erinis.com/?p=2954</guid>
		<description><![CDATA[I have four pieces of art in my apartment : my niece&#8217;s first canvas (a purple and pink portrait of me), a giant print of Audrey Hepburn from Breakfast at Tiffany&#8217;s and two blue and yellow Rothko&#8217;s.  I fell in love with Rothko&#8217;s  large blocky prints during my semester abroad in London when I spent every week in a different art gallery [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://erinis.com/wp-content/uploads/2010/06/Arts_Channel2_Gene_Davis.jpg"><img class="alignnone size-large wp-image-2956" title="Arts_Channel_Gene_Davis" src="http://erinis.com/wp-content/uploads/2010/06/Arts_Channel2_Gene_Davis-763x1024.jpg" alt="" width="534" height="717" /></a></p>
<p>I have four pieces of art in my apartment : my niece&#8217;s first canvas (a purple and pink portrait of me), a giant print of Audrey Hepburn from Breakfast at Tiffany&#8217;s and two blue and yellow Rothko&#8217;s.  I fell in love with Rothko&#8217;s  large blocky prints during my semester abroad in London when I spent every week in a different art gallery for a class.</p>
<p>Most people who see the Rothko prints hanging in my room ask me if they&#8217;re more of my nieces. They just don&#8217;t get why I love the simple masterpieces. Ugh. It annoys the hell out of me which is why I love these above ad for the Arts channel.</p>
<p>The Gene Davis piece above looks like my blog background; maybe I was channeling Mr.Davis and not a 6yr stuck in the 80s when I designed it <img src='http://erinis.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Check out two more after the jump!</p>
<p><span id="more-2954"></span></p>
<p><a href="http://erinis.com/wp-content/uploads/2010/06/Arts_Channel1_Barnett_Newman1.jpg"><img class="alignnone size-large wp-image-2957" title="Arts_Channel_Barnett_Newman" src="http://erinis.com/wp-content/uploads/2010/06/Arts_Channel1_Barnett_Newman1-763x1024.jpg" alt="" width="534" height="717" /></a></p>
<p><a href="http://erinis.com/wp-content/uploads/2010/06/Arts_Channel3_Kenneth_Noland.jpg"><img class="alignnone size-large wp-image-2958" title="Arts_Channel_Kenneth_Noland" src="http://erinis.com/wp-content/uploads/2010/06/Arts_Channel3_Kenneth_Noland-763x1024.jpg" alt="" width="534" height="717" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2010/06/13/rothko/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Look.</title>
		<link>http://erinis.com/2010/02/22/look/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=look</link>
		<comments>http://erinis.com/2010/02/22/look/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 06:06:13 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[awesome]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[brilliant]]></category>
		<category><![CDATA[tv spots]]></category>

		<guid isPermaLink="false">http://erinis.com/?p=2851</guid>
		<description><![CDATA[If you don&#8217;t like this Old Spice spot you probably don&#8217;t have a soul.]]></description>
			<content:encoded><![CDATA[<p>If you don&#8217;t like this Old Spice spot you probably don&#8217;t have a soul.</p>
<p><object width="425" height="350"><param name="movie" value="owGykVbfgUE"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/owGykVbfgUE" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2010/02/22/look/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HamsterFarm.</title>
		<link>http://erinis.com/2010/01/25/hamsterfarm/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hamsterfarm</link>
		<comments>http://erinis.com/2010/01/25/hamsterfarm/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 15:24:48 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[brilliant]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[tv spots]]></category>

		<guid isPermaLink="false">http://erinis.com/?p=2794</guid>
		<description><![CDATA[Yes its one word, ok. And its my new plan in life. I want a hamster farm. To raise little hamster who roll arond on the piano, who can chew pencils who can ride around in little Kia&#8217;s and who can star in ads for the Minnesota State Lottery. Yes thats 3:33 of hamster spots. [...]]]></description>
			<content:encoded><![CDATA[<p>Yes its one word, ok. And its my new plan in life. I want a hamster farm. To raise little hamster who roll arond on the <a href="http://www.youtube.com/watch?v=4xzAawW8GXM&amp;feature=related">piano</a>, who can chew <a href="http://www.mediadump.com/videos/35/hamster-eating-pencil-fail.html">pencils</a> who can ride around in little <a href="http://erinis.com/2009/03/08/hamsters/">Kia&#8217;s</a> and who can star in ads for the Minnesota State Lottery.</p>
<p><object width="425" height="350"><param name="movie" value="fs2fCLQjkCA&amp;feature=player_embedded"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/fs2fCLQjkCA&amp;feature=player_embedded" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p>Yes thats 3:33 of hamster spots. They made seven spots. SEVEN. What do you think the hamster day rate is for being on set? Do I get a cut if they come from my HamsterFarm (see all one word)?</p>
<p>I&#8217;m not entirely sure this makes me want to run out a buy a lotto ticket so much as I want to go buy hamsters, but maybe I&#8217;d buy a hamster and then buy it a lotto ticket, so I guess ultimately they&#8217;ve convinced me to buy into the lotto.</p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2010/01/25/hamsterfarm/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Generation.</title>
		<link>http://erinis.com/2009/08/07/generation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=generation</link>
		<comments>http://erinis.com/2009/08/07/generation/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 22:33:32 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[brilliant]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[lovely]]></category>

		<guid isPermaLink="false">http://erinis.com/?p=2620</guid>
		<description><![CDATA[I wonder how many copy revisions they went through to get this right&#8230;.]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="350"><param name="movie" value="K6msKrqmN3w&amp;feature=player_embedded"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/K6msKrqmN3w&amp;feature=player_embedded" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p>I wonder how many copy revisions they went through to get this right&#8230;.</p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2009/08/07/generation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Batteries.</title>
		<link>http://erinis.com/2009/07/20/batteries/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=batteries</link>
		<comments>http://erinis.com/2009/07/20/batteries/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 14:11:52 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[ambient]]></category>
		<category><![CDATA[brilliant]]></category>

		<guid isPermaLink="false">http://erinis.com/?p=2580</guid>
		<description><![CDATA[F&#8217;ing brilliant. ToysDirect.Com goes ambient in the UK by Robson Brown. Via Guerilla Communication and Ads of the World.]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-2582" href="http://erinis.com/2009/07/20/batteries/batteries-2/"><img class="alignnone size-full wp-image-2582" title="ToysDirect.com Batteries" src="http://erinis.com/wp-content/uploads/2009/07/batteries1.jpg" alt="ToysDirect.com Batteries" width="518" height="304" /></a></p>
<p>F&#8217;ing brilliant. ToysDirect.Com goes ambient in the UK by <a href="http://www.robson-brown.com/">Robson Brown</a>.</p>
<p>Via <a href="http://blog.guerrillacomm.com/2009/07/battery-powered.html">Guerilla Communication</a> and <a href="http://adsoftheworld.com/media/ambient/toysdirectcom_batteries">Ads of the World</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2009/07/20/batteries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Windex.</title>
		<link>http://erinis.com/2009/07/06/windex/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=windex</link>
		<comments>http://erinis.com/2009/07/06/windex/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 13:56:23 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[brilliant]]></category>

		<guid isPermaLink="false">http://erinnorton.wordpress.com/?p=2267</guid>
		<description><![CDATA[I love a good, cheap and fun promotion.]]></description>
			<content:encoded><![CDATA[<p>I love a good, cheap and fun promotion.</p>
<p><object width="425" height="350"><param name="movie" value="FDrV5hmXcaI&amp;eurl"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/FDrV5hmXcaI&amp;eurl" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2009/07/06/windex/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tube.</title>
		<link>http://erinis.com/2009/05/31/tube/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tube</link>
		<comments>http://erinis.com/2009/05/31/tube/#comments</comments>
		<pubDate>Sun, 31 May 2009 18:21:58 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[brilliant]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://erinnorton.wordpress.com/?p=2173</guid>
		<description><![CDATA[Times are tough within the ad industry, not just for us agency folks vendors and reps are killing for a buy right now. Reps have started calling weekly to check in for updates and whoring out their rates just for a tiny bit of cash flow.  CBS Outdoor in England has taken a different approach to [...]]]></description>
			<content:encoded><![CDATA[<p>Times are tough within the ad industry, not just for us agency folks vendors and reps are killing for a buy right now. Reps have started calling <em>weekly</em> to check in for updates and whoring out their rates just for a tiny bit of cash flow. </p>
<p>CBS Outdoor in England has taken a different approach to the recession. They utilized their network of signage within London&#8217;s tube&#8217;s to launch a campaign which demonstrates the effectiveness and value of their space. As much as I adore digital, out of home has so many opportunities to be creative and reach a mass of people without the constraints of electronic mass media. It is definitely not included enough in most campaigns, especially tied back to digital. </p>
<p>CBS Outdoor utilized their signage network within 35 Tube stations throughout London,  placing controversial images that lead viewers to the site <a href="http://www.timetoconsider.co.uk">TimeToConsider.co.uk </a>to vote, comment and engage with the campaign images. </p>
<p>The ad campaign ended on May 20th and generated millions visitors to the site, thousands of votes and 617 comments in total on the four images (shown below). </p>
<p><img class="alignnone size-full wp-image-2254" title="CBS Outdoor Foxhunt Billboard" src="http://erinnorton.files.wordpress.com/2009/06/cbs_foxhunt.jpg" alt="CBS Outdoor Foxhunt Billboard" width="479" height="278" />  <img class="alignnone size-full wp-image-2255" title="CBS Outdoor Chickens Billboard" src="http://erinnorton.files.wordpress.com/2009/06/cbs_chickens.jpg" alt="CBS Outdoor Chickens Billboard" width="480" height="277" /></p>
<p><img class="alignnone size-full wp-image-2256" title="CBS Outdoor Homeless Billboard" src="http://erinnorton.files.wordpress.com/2009/06/cbs_homeless.jpg" alt="CBS Outdoor Homeless Billboard" width="480" height="279" />   <img class="alignnone size-full wp-image-2257" title="CBS Outdoor Tank Billboard" src="http://erinnorton.files.wordpress.com/2009/06/cbs_tank.jpg" alt="CBS Outdoor Tank Billboard" width="480" height="277" /></p>
<p>The Brand Republic had this quote from Mike Hemmings, CBS Outdoor&#8217;s London Underground brand manager in <a href="http://www.brandrepublic.com/News/906556/CBS-Outdoor-unmasked-brand-behind-mystery-Tube-campaign/">this article. </a></p>
<blockquote><p> &#8221;Using a standard Underground pack, we&#8217;ve shown that Underground advertising can be central in leading opinion, debate and awareness, not just within London, but across the UK.Who knows how many conversations this has created over a pint in the pub, but the volume of online debate alone highlights how Tube ads are remembered, talked about and acted on far beyond this initial three-minute exposure.&#8221;</p></blockquote>
<p>Well done!</p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2009/05/31/tube/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Clean.</title>
		<link>http://erinis.com/2009/02/27/clean/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=clean</link>
		<comments>http://erinis.com/2009/02/27/clean/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 17:57:02 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[brilliant]]></category>
		<category><![CDATA[tv spots]]></category>

		<guid isPermaLink="false">http://erinnorton.wordpress.com/?p=1836</guid>
		<description><![CDATA[I saw this spot mixed in with the usual education connection, proactive and strip tease workout spots that make up the commerical breaks on MTV in the morning. My immediate reaction was &#8211; oy someone in traffic fucked up putting an intelligent and witty spot about something important in the world on MTV. Finally a [...]]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="350"><param name="movie" value="uFJVbdiMgfM"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/uFJVbdiMgfM" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p>I saw this spot mixed in with the usual education connection, proactive and strip tease workout spots that make up the commerical breaks on MTV in the morning. My immediate reaction was &#8211; <em>oy someone in traffic fucked up putting an intelligent and witty spot about something important in the world on MTV. </em></p>
<p>Finally a commercial that about something important that isn&#8217;t boring, blah and stuck on A&amp;E or History Channel. Just because I watch MTV doens&#8217;t mean all I care about is how I look or how to go to college in my PJs (I hate you education connection)! </p>
<p>I love this spot and its waaayyy better then any of Al Gore&#8217;s &#8220;We&#8221; campaign ads.  </p>
<p>The Clean Coal spot was directed by the <a href="http://www.latimes.com/business/la-fi-cleancoal27-2009feb27,0,1438308.story">Coen Brothers</a> and concepted by Crispin Porter + Bogusky. </p>
<p>CP+B is f&#8217;ing brilliant (full disclosure, I have an agency crush on CP+B) .</p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2009/02/27/clean/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Good.</title>
		<link>http://erinis.com/2009/01/23/good/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=good</link>
		<comments>http://erinis.com/2009/01/23/good/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 17:59:51 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[agencies]]></category>
		<category><![CDATA[awesome]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[brilliant]]></category>

		<guid isPermaLink="false">http://erinnorton.wordpress.com/?p=1653</guid>
		<description><![CDATA[Cannes Lions Festival is putting some good back into the world with the next round of submissions. Find out more here.]]></description>
			<content:encoded><![CDATA[<p>Cannes Lions Festival is putting some good back into the world with the next round of submissions.<br />
<object width="425" height="350"><param name="movie" value="ADxCCpV5aVU&amp;eurl=http://www.bloglines.com/myblogs_display?sub=73717820&amp;site=18080850"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/ADxCCpV5aVU&amp;eurl=http://www.bloglines.com/myblogs_display?sub=73717820&amp;site=18080850" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p>Find out more <a href="http://hexday.com/view/ErinNorton">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://erinis.com/2009/01/23/good/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

