While I’m part of the new business team, I can’t always go after (or get) the clients that would give us the freedom to do innovative cool stuff; sometimes they don’t have the balls and sometimes its just not their target audience. I would love the budget and freedom to execute on some of these ideas…if you steal them just give me some credit (and some commission).
AllState (whose commercials and spokesperson I love) is also doing some fabulous recession advertising. Their messaging is right on- “Its back to basics.”
AllState is able to utilize the fact that they started during the depression and speak to the fact they’ve survived all the recessions since then. Heck they even throw in their tagline and keep it feeling natural. Good work AllState!
There are currently two advertisers getting it right in these rough economic times. Their messaging is on target, tone is full of empathy and their imagery soothing and familiar.
First is Walmart. Internationally hated, evil, souless Walmart is coming out with some phenonminal messaging that makes this Nordstom girl actually appreciate the mega store. They’ve emphasized the value of their products, showcased items (blue ray, video games, etc) that can be enjoyed by the family, together at home. Basically falling right in linewhat a retailer shouldbe doing during a recession.
Here’s one of the ads that focuses on gift cards but keeps the same tone and messaging of the rest of the product specific campaign (sorry about the qaulity).
The other advertiser getting it right is Hyundai.
Brilliant slideshow of random facts.
Awesome.
Without a doubt this is the best Recession themed spot ever created from Morgans Hotel Group.
Walmart has been doing well with their newest campaign aimed at families looking to save money during the recession (resulting in an increase in their Q4 profits). But not quite the same as FTR.
I just stumbled on these two ambient campaigns via Ads of the World and I think they’re both brilliant because of their simplicity and straightforward approach.
First is a campaign for Hogar de Cristo which helps the extremely poor in Ecuador. Simple and insightful campaign that definitely gets the point across.
Click on it for a better view.
The second is from a gym in Stockholm that sent caricature artists to the streets and motivated people to work out by showing them just how amazing they would look with a little gym time.
I heard about this campaign in Belgium a couple months ago but couldn’t find any pictures or video. It’s brilliant, by far one of the most innovative campaigns I’ve seen in a long time. Watch the video and find out more about “black boy wants water.”
By far my absolute favorite stunt – sending a someone dressed up in a toilet costume to run across the field and get tackled to show that Running Toilets are bad. Haha.
Simple. Smart. Brilliant.
Thanks AdFreak.
Apparently I love a lot of BBDO New York’s creative….
A musical spot for Amp’d Energy
The shop victoriously campaign for E-Bay
My favorite of the Fed Ex commercials
Monster.com Daybreak spot
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