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[youtube=] I wonder how many copy revisions they went through to get this right….

Posted in brilliant, copywriting Tagged with: , ,


I’ve resisted the urge to write about NutriSoda but the door-hanger I received this morning pushed me over the edge. I first noticed the advertising a month or two ago, on one lonely billboard on my way to the gym.

Posted in bad ads, copywriting Tagged with: ,


In honor of Opening Day, and borrowed from Advertising is Good For You, is my favorite baseball marketing campaign. Copywriter’s hit it out of the park for Chicago’s Wrigley Field (sorry, I couldn’t resist).

Posted in copywriting Tagged with: ,


There should be some basic rules all advertisers follow when writing copy for an ad. I’ve started my list based on the most annoying ads of 2008 and I’m sure even more annoying and badly written ads will come out in

Posted in copywriting Tagged with: