Two recent creative executions on standard media placements that I think are brilliant.
Kaiser on Pandora
Note the “Fitness Radio” and “Relaxation Radio” clickable on the right whcih launched playlists into your pandora. Great integration with the media placement.
Hoarders’ Taxi Cab
I’d love to see this executed across outdoor placements (billboards, bus shelters, etc) with random hoarded stuff differeing in each placement.
The Dollar ReDe$ign Project is asking folks to redesign US currency in an effort to encourage the US government to redesign the US currency and stimulate the economy. The Project was put together by Richard Smith.
While I do not understand how pretty new money will boost the economy, I enjoy checking out the submissions sent in. All of the designs are available for viewing here, you can read more about the project here and here.
Common misconception about media planners/buyers is that were are the dull uncreative type who love crunching numbers more than anything else. While it is true that most of us love numbers, statistics and research, creativity in media planning is an absolute must to successful and effective media buys. We do more than just pick and choose items off a rate card and collect swag from our media reps.
As a media buyer I get inspired for new ideas from a variety of sources. Here are some of my most recent inspirations.
Super cool, simple and unique music video. Reminds me that simple is really all it takes to be effective.
A website full of a ton of unique visuals, ads, art and whatnot. Innovative takes on common ideas and objects on Inspire Me Now.
And this blog by John the architect, Everything you ever needed to know (shoutout to @allisonyochim). His post on how building materials are meant for certain tasks through his in depth look at a brick is beautiful.
“…Because we know brick has feelings and needs, we should feel bad for brick, not too bad however, because in time, the faux wall will fail and brick will show it was meant for something else.”
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