ErinIs.com

Heels.com is doing some smart digital buying. As a poor shoe addict I feel like their my dealer who pops up randomly throughout my life to remind me how good of a high they can provide me. At times when I’m not even thinking about shoes, Heels.com reminds me of that fabulous pair of shoes that I was checking out the week before. Just to tempt me a little more…that amazing pair of Gold Carrie’s has now been discounted and I still don’t own a pair of purple heels that I definitely need.

Must resist urge to order…stop looking up discount codes…put credit card away….soooo hard…damn you Heels.com.

I love them and hate Heels.com all in one. Don’t they know I’m trying to be good? A little window shopping to quench my shoe lust and they have me tagged with cookies with a re-targeting display buy for the exact shoes I’ve been lusting over.

Ad:Tech was a fantastic experience. The discussions and panels were informative, interesting and relevant. I’ll share what I learned in the next couple of posts but also had to share three completely unimportant things I gleaned from my trip. 

1) There are just not enough young women involved in digital advertising, ad tech, what ever you want to call it. I was one of the few younger ladies who was not running an exhibitor booth. I was also the only person in flip flops and jeans, come on people you’re not at the office you don’t HAVE TO wear those kahki pants, brown shoes and polo shirt. We’re digital – we’re supposed to be cooler than that! 

2) Everyone says they’re a Digital Expert if they’ve been involved in the web since the 90s. This does not make you an expert, I’ve done a lot of things since the 90s; time alone does not make one an expert (or else I would put crayon coloring expert on my business cards). 

3) Ad Networks are overly fertile and have spawned like Snuffalufagus and Lucy, the pet mice I had when I was little. If I knew how I would create sort of naming generator for new ad networks (Spoiler Alert: it will contain at least one fo the following words: ad, media or a misspelled word). Chances are the AdMediaNetwurk is described as the leading/best/largest performance-based advertising solution (it is not).