Blog Archives

AdChoices.

Have you noticed some new buttons surrounding display ads on Yahoo.com? The top link – AdChoices – takes you here and lets you opt in and out of certain categories as well as shows you the information it has on

Posted in banners Tagged with: ,

WTF.

Dear Facebook, Your ads are creeping me out! Who cares if this image is real or fake or how many people can’t pass the illusion test. You have put an image to my head that I will never be able

Posted in display, facebook, wtf Tagged with: ,

CPM.

There is a great article on TechCrunch “Let’s Kill The CPM” that is a great argument to end the use of CPM (cost per thousand) as a metric to buy, sell and evaluate display ads. Shelby Bonnie makes some excellent

Posted in digital, display Tagged with: ,

Mix.

Two thirds of all online searches are the result of offline media including TV, newspaper, magazines, word of mouth, radio, direct mail. Of those who searched for a product or company 39% ended up buying from the brand that motivated

Posted in display, search, tv Tagged with: , ,

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