I saw the above banner and was horrified, so obviously I clicked. Then I arrived at one of the most entertaining sites I’ve been to as a digital marketer in a while. I just wish I knew who did the site or what real company it was promoting…PointRoll is mentioned once but that’s it.

I’m not going to spoil the fun, go check it out here. Make sure you browse the site a bit for some awesome quotes like:

“We have 100% delivery. Sometimes you don’t even need a computer!”

“Our motto, “Keep it in the box,” (you know, the banner!) ensures our staff of talented clickologists never strays from what we know works: The highest standard for the lowest common denominator. It’s what we were founded on. It’s what works.”

“It’s not just a theory, it’s digital fact.”

What’s Your Excuse: Chinchilli Day –  Part 1

What’s Your Excuse: Chinchilli Day –  Part 2

Overall, Hyundai was the clear winner of the super bowl. They presented a clear and cohesive message through memorable (if a little boring) ads. Hyundai is going after market share in the recession through a very well thought out and beautifully executed campaign. While their ads might not be the ones everyone discussed today, they’re keeping the brand alive and in a positive light through messages that will outlast the Superbowl spotlight. 

Other stand outs include: 

1) Doritos Crystal Ball – The only spot that made me really laugh out loud. While it was a little strange and incredibly funny, the spot didn’t deviate from the brand image or try to hard. Yes, people are hating on Doritos for doing a user submitted contest for their creative (which is soooo 2007), but I say excellent work!

2) CareerBuilder.com – I hated this and almost muted it until they kola was punched. Then I was giggling fool. Punching a kola that’s wearing glasses and drinking coffee = WIN. I liked the Monster.com spot, but this spot was waaay better. It was repetitive and annoying but so are some jobs, right? So they were pretty much spot on in what they were try to sell. Side Note: In the spot break that ran the Monster.com spot, a voice over did a name mention for CareerBuilder.com while going back into the game. I don’t know how CareerBuilder did it and as a media planner I would be asking for a partial refund if I was Monster.com. If a station is not going to bother with category exclusivity within a spot break for a $3M spot, then they are clearly just whoring out ad time.

3) Hulu.com was the unexpected awesomeness. Hulu is a great service and a cool brand, but I’m pretty sure its relatively unknown amongst the non tech people. The ad was memorable, funny and pretty honest. Side Note: My favorite tweets regarding the hulu spot were ones like this from Allen. I’m sorry guy but I think you missed the point of your favorite ad, Hulu is a place you can go to see videos online. Its like youtube but with a higher quality…so maybe you could try going to hulu to view the ads? 

4) Audi (yes I know I just said Hyundai was the overall winner) but Audi had a fantastic spot that was visually stunning  and a brilliant depiction of their brand. Classy, powerful and sexy. I want an Audi A4. 

Despite the hype, the Cash4Gold spot wasn’t all that great. Ed McMahon looked so old and feeble. Plus its sad because we all know he’s really in need of money. McHammer was funny, but funny is not going to get me to do business with the scam that is Cash4Gold. Meh.

Thanks to the Fallon Planning for pointing this one out

Dammit I always thought I was so skilled with guessing celebrity lips….everyone ALWAYS wins??

Sheesh I feel so cheated….

Man Vs Banner Ad